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Melissa Krut
Melissa seeks balance in all things: the rush of running and the quiet of yoga, what's gained in learning and what's given in teaching, and the pleasures of reading and writing. Her desk would be a hammock, if she could swing it. Meet Melissa.

Melissa Krut's Articles

3 min read

Customer ExperienceHow to Effectively Measure​ Customer Experience ​and Prove ROIWe all know that customer experience is important, but for many folks in business, there's only one way to measure importance: ROI. If you're running ...

3 min read

Best PracticesSOS: Save Our Surveys!Zero bias here, but Save Our Surveys is one of the greatest workshops we've had this year. Okay, yes, some bias -- but at least ...

4 min read

About SogolyticsSummer Sprints: Sogolytics Release Round-upThere are no shortage of updates happening in the Sogolytics platform these days, and while you may not have noticed all of them yet, we ...

5 min read

Financial ServicesRecap: MAC 2023Our team had an excellent time at MAC 2023, and in case you missed it, we're sharing a few highlights and takeaways from the event. ...

5 min read

Best PracticesFix It Forward: A Failproof Improvement PlanSogolytics · Fix It Forward: A Failproof Improvement Plan | Sogolytics BlogCast Do you know how happy I am that you're finally reading this blog ...

2 min read

About SogolyticsSogolytics Sprint 30.10 Release HighlightsWhether you're filling a basket or playing a video game, Easter Eggs are always good news, and we've got a few new surprises in store ...

6 min read

GeneralChatGPT Ate My HomeworkAs an English teacher and a writer who works for a tech company, it's fair to say that I have mixed feelings about AI's rapidly ...

3 min read

About SogolyticsSogolytics Sprint 30.9 Release HighlightsSomewhere in between feeling the Valentine's Day love and the St. Patrick's Day luck, our latest sprint release has landed at just the right moment! ...

6 min read

Best PracticesEngagement Planning (And You Should, Too!)February is stuffed full of cute graphics, sweet treats, and nudges to show those you care about how big of a deal they are. In ...

4 min read

About Sogolytics30.8 Sogolytics Sprint Release HighlightsHappy day! If you're scrambling to keep up with the occasion, it's this: New Release Day! With the sprint model delivering fast (but not furious!) ...
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