Natasha Safronova
Natasha is all about exploring – whether it’s the latest market trend or the new state park or ski slope. She loves challenging herself, trying different things, and pondering on the next big product marketing idea.
Natasha Safronova's Articles
5 min read
Best PracticesEmployee Engagement Surveys: Mitigating the RisksEvery HR professional would agree – conducting employee engagement surveys is a big deal! The deep-dive of an employee engagement project gives you an opportunity ...5 min read
Best PracticesBuilding Customer Trust: Marketing Your Privacy and Security PracticesSogolytics · Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast Why do your customers choose to buy from you? If you ...3 min read
Customer ExperienceThe Only CX that Matters (to Cats)Dear human, In recent years, the term CX has come to dominate the business communications space. CX, which supposedly stands for "Customer Experience," is used ...3 min read
Best PracticesCreating Airline Passenger Experiences Travelers Will LoveAirlines are known for their commitment to prioritizing passengers’ air travel experience. Right? As someone with over 10 years of industry experience, I certainly think ...4 min read
Best PracticesListening to Traveler Feedback Today is Key to an Airline’s Success TomorrowIt’s no secret that the aviation industry has been one of the sectors most impacted by the COVID-19 pandemic. Unprecedented health and safety concerns in combination ...4 min read
Best PracticesHere’s to a Healthier and Happier You: The Summer “Drink More Water” ChallengeYou have probably heard a lot about all of the amazing benefits of drinking more water. It’s one of the easiest ways to get energized, ...4 min read
Financial ServicesTop 7 EXCEL 22 Favorites: NYCUA Annual Meeting HighlightsCredit union industry events are driven by one major idea and EXCEL 22, the New York Credit Union Association's 2022 Annual Meeting, was no exception. ...4 min read
Customer ExperienceBrand Identity: The What, Why, When, and How (With Examples!)The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not ...4 min read
Best PracticesHow to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand DevelopmentLegendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to ...7 min read
Best PracticesOne Way or Another: 22 Ideas for Your Employee Recognition ProgramLet me state this up front: There is no proven recipe for a successful employee recognition program. What works well for one organization is not ...