Financial Services

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Nov 10, 2022

How Banks Can Attract More Gen Z Employees

by Patrick Grieve

Previously, we’ve looked at ways that financial institutions can appeal to Millennials and Zoomers to turn them into bank members. But now, we’re examining Generation Z as a source of talent, and looking at ways that your financial institution can be an attractive employer for this age cohort. The 68 million Americans who make up Gen Z were born between 1997 and 2012, meaning many of its oldest members are just now finishing up their post-secondary education and entering the U.S. workforce. Let’s look at some of the facts and figures about Gen Z, and then consider the ways that financial institutions can appeal to Zoomers’ tastes and habits. Understanding Gen Z No Zoomer remembers a life without Google (which kicked off in 1998), and many of them have no recollection of a world without smartphones (the first generation iPhone hitting the U.S. market in 2007). Most members of Gen Z—since they were teens or even children—have had a powerful computer in their pocket, which is able to answer to practically any question. As a result, Zoomers feel incredibly self-reliant—perhaps even more so than their Gen X parents, who were the original “latchkey kid” generation. A member of Gen Z feels empowered to handle new challenges and figure things out for themselves, which is a valuable quality in a new employee. Because the internet age has allowed Zoomers to get things done at any time and any place, they don’t see the need for cubicles and strict office hours. They […]

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