3 min read
Customer ExperienceUnlocking Member Loyalty: What Gyms Need to Know – Study ResultsThe fitness industry is thriving, but keeping members engaged remains a major challenge. While the global market surpassed $96 billion in 2019, up to 50%...13 min read
Customer ExperienceKano Model: How Businesses Can Prioritize Features to Boost Customer Satisfaction and Loyalty“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, Economist & Marketing Expert Ever wonder why your team...4 min read
Customer ExperienceKey Considerations When Your Mission/Values EvolveAlmost every company or organization starts out with big dreams and bold goals. Enthusiastic about their new opportunity, the founders set down their mission, vision...10 min read
Customer Experience10 Fitness Trends Going Viral In 2025: How Your Gym Can Capitalize On ThemMapping the fitness industry’s future direction without referring to the American College of Sports Medicine’s (ACSM’s) highly respected annual global study (the latest being “Fitness...12 min read
Customer ExperienceCustomer Intelligence (CI): What It Is, Why It Matters, and How to Leverage It for GrowthImagine a team of researchers lands on foreign soil, ready to explore it. However, to their dismay, they find that locals speak a different language....8 min read
Customer ExperienceTypical Customer Service Survey Questions for Exceptional Customer ExperiencesAs we shift our goals from simply satisfying customers to delivering consistent and amazing holistic customer experiences, we need to reexamine each element of our...8 min read
Customer ExperienceThe Digital Customer Journey: Mapping Stages, Benefits, and StrategiesA customer digital journey covers the connected online touchpoints a customer experiences, from initial brand awareness to the final purchase and beyond. It encompasses every...9 min read
Customer ExperienceB2B Customer Service: What it Is, Why it Matters, and Best Practices for ExcellenceThere are three things to remember as the pillars of designing B2B customer service questions and strategies: B2B (business-to-business) customer service covers support and assistance...10 min read
Customer ExperiencePersonalization: The Key to Winning Customer HeartsHello [insert your name]! So, you want to know more about personalization and the role it can play in positive customer service experiences? You’re not...8 min read
Customer ExperienceThe Psychology of Commitment: How to Get Gym Members to Stick AroundCustomer retention is always important, but retaining members is one of the most significant challenges faced by gym owners and managers. After all, gym membership...8 min read
Customer ExperienceCustomer Retention Strategies for 2025 and Beyond: 6 Practical Tips That Can Make a DifferenceLosing customers can be one of the most significant challenges to an organization’s growth. In this article, we’ll focus in on the glass-half-full perspective: retaining...9 min read
Customer ExperienceHow to Use Christmas Surveys to Boost Holiday Marketing Ideas and PromotionsFeeling festive? If you’re a small business owner, marketing professional, or customer experience managers looking to leverage Christmas surveys for holiday success, this post is...8 min read
Customer Experience10 Ways To Churn-Proof Your Business in 2025 From 5 Lessons Learned In 2024Customer churn (often called customer attrition) kicks in when customers, for various reasons, abandon a brand. The opposite of this dynamic is customer retention (maintaining...8 min read
Customer Experience3 Key Onboarding Challenges and How to Overcome Them in 2025No surprises here: We all know that a smooth onboarding experience is critical for both employees and customers. So when you’re looking to build engagement...9 min read
Customer ExperienceHow Black Friday and Cyber Monday Surveys Can Boost Shopping Holiday SuccessThanksgiving opens the holiday shopping season, merging with Black Friday (the single biggest 24-hour shopping event of the year) that, without missing a beat, flies...
