Customer Experience

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Nov 27, 2023

Leisure Travel Expectations for 2024

by Gordon Polovin

What did you do during the pandemic? Chances are, you didn’t get out much. The fear of a deadly virus, travel restrictions implemented by countries, and lockdown protocols everywhere meant the travel industry was virtually grounded overnight. As COVID-19 dissipated into weaker strains and vaccinations became common, travel slowly began to make a comeback. At first with hesitation and then with a little more enthusiasm, those homebound by quarantines have emerged to explore and travel again. Despite commercial hopes, the bounce-back has been gradual and tempered by caution. The International Air Transport Association (IATA) recorded that international travel in 2021 was just over 50% of the pre-COVID peak (as recorded in 2019). In 2022, it was at 67% of the 2019 benchmark, and it’s expected to return to normal in 2024. What’s impacting travel today? Understanding the travel experience means appreciating how it has emerged after being through the wringer. Going, a flight deal alert website, surveyed potential travelers to check in on their practices, preferences, and plans. About a quarter (3,274) responded that they took fewer trips than expected, citing a few different reasons: 27% claimed the primary travel obstacle was a lack of money in 2023 26% said work and school pressure were the underlying cause 15% stated that it was owing to COVID-19 leftover issues 13% cited family commitments 12% simply said, “I don’t want to” Affordability in travel – what is it? It’s a two-edged sword – too little spare cash and rising prices work in […]

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