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Customer ExperienceCustomer Journey Feedback Mapping: Stop Guessing, Start ListeningEvery stakeholder knows that customer retention has a profoundly positive impact on ROI. They also know that achieving and sustaining profits takes extensive research with...13 min read
Customer ExperienceMastering Customer Acquisition: Proven Strategies, Costs, and Best PracticesEnterprises, SMBs, and start-ups share a common objective: business growth. Why? It aligns with acquiring new customers, adding revenue, and opening market segments. But you...9 min read
Customer ExperienceMaster Customer Lifecycle Management: The Complete GuideStacy has just started a handmade jewelry brand. While her initial product seemed to be quite popular, she started noticing that the sales simply weren’t...11 min read
Customer ExperienceTop 3 Effective Ways to Enhance CX Through Improved EX“Happy employees ensure happy customers. And happy customers ensure happy shareholders — in that order.” — Simon Sinek, Bestselling Author Remember the Great Resignation that...9 min read
Customer ExperienceHow ‘Glocalization’ of Employee Engagement Drives Hyper-Personalized CXImagine you lead the German division of a US multinational corporation. Now, suppose your boss, sitting thousands of miles away in the US, pushes your...9 min read
Customer ExperiencePromoters, Passives, Detractors: Understanding Net Promoter Score (NPS) & Turning Feedback into GrowthEven if you’re a novice in the world of customer experience, you’ve very likely encountered Net Promoter Score. As one of the most commonly used...10 min read
Customer ExperienceWhat is NPS & How to Measure It? [Detailed Guide]Introduction: The Loyalty Economy Imagine a world where your customers aren’t just satisfied—they’re evangelists. They rave about your product to friends, defend your brand online,...6 min read
Customer ExperienceAdvocacy with Impact: How Trade Associations Can Use Data to Strengthen Their Lobbying EffortsInterested in how trade associations can maximize their research efforts? You’re joining us halfway through a four-part series covering trade association research parameters and protocols....9 min read
Customer ExperienceCustomer Experience Design: The Future of CXTeresa just found the perfect purse and can’t wait to buy it, but just as she clicks Buy Now!, the cart value increases considerably! She...5 min read
Customer ExperienceBuilding a Customer-Centric Culture: A Guide for BusinessesMeet Sally. She’s a 24-year-old HR professional at a mid-sized tech company. She’s thoughtful, ambitious, and genuinely wants to make her workplace better for both...6 min read
Customer ExperienceCustomer Effort Score & How to Measure It: The 2025 GuideIntroduction: The Silent Power of Effortless Experiences Every great business idea begins with one goal: making life easier. Whether it’s a seamless checkout, a hassle-free...9 min read
Customer ExperienceWhy Customer Experience is the Ultimate Differentiator in FranchisesIn the competitive world of franchising, standing out can be a challenge. With standardized prices, product offerings, and marketing strategies, franchisees often find themselves competing...4 min read
Customer ExperienceHow Values Guide Consumer Buying DecisionsAfter moving to a new community, Annalise hunts for a new financial institution. She has many options. Of course, she considers the fees and returns...9 min read
Customer ExperienceCustomer Experience Automation: How AI is Transforming CX“The future of customer experience is predictive, personalized, and proactive.” – Blake Morgan, CX Futurist As we enter 2025, customers increasingly demand elevated customer experience...10 min read
Customer ExperienceRetaining Your Fitness Center Members — Seven Tips On What To Do, Why, And How!Long-term gym membership is the lifeblood of gym success and fitness industry leadership. Simply put, robust gym ROIs depend on retaining members to remedy a...
