Employee Engagement

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Sep 24, 2022

Why Rebranding is Sometimes the Best Option

by LeTeisha Newton

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it in a new direction. But sometimes, it’s the best option you’ve got. Follow along as we review some of the top reasons rebranding can do more for you, and why you should think of it as a viable option. When you outgrow your brand Picture this for a moment: You’ve built Hip Clothing from scratch, a brand that sells low-cost, quality garments for hip consumers wanting fashion for less. It’s doing well, growing steadily every quarter, but you’ve started looking into sustainable and environmentally friendly fabrics due to your increased corporate social responsibility measures. This is quite different from your hipster branding, and it’s also going to affect the price of your clothing. What do you do? Rebrand. It’s now apparent that although your original branding is strong, your new ideas are moving your  business into an area of responsible consumption that can still be trendy. This approach is different, and should be brought to your customer base with this in mind. A rebrand could go as far as a new name, colors, tagline, and more to create a new place in the market, or you could go for more subtle changes with increasing brand awareness and identity revisions, including […]

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