Best Practices

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Oct 26, 2023

Scary Good Clichés for Better Surveys and Fun

by LeTeisha Newton

Heading into a dark wood with a sputtering flashlight and eerie movie playing doesn’t seem like it has much to do with surveys at all – but matching up these two seemingly disconnected topics can actually be a pretty spooky good time! Horror movie clichés have long been used in the genre for one simple reason: they work. No matter how many times we see a film and groan when the main character tells everyone to split up or break into that scary asylum, we still head to the theaters for the next premier (or sequel!). That’s the beauty of it all: the immersive experiences where we’re on the edge of our seats—safely—experiencing what the characters go through. Much of what comes from scary movies, however, can actually help you when it comes to survey design. Be like the movies … or maybe not That’s right, there are a ton of scary movie clichés, but in our recent Skills, Chills, & Thrills: Better Surveys Through Scary Movies webinar we broke down the top clichés you can use as a checklist to improve your survey project, all the way from design and distribution to reporting and analytics. Scary movie cliches can provide an interesting and unconventional perspective for creating better surveys by introducing elements of surprise, engagement, and relatability to your questions. Don’t believe me? Think about these aspects in movies: Engagement: Scary movies often involve unexpected twists or shocking moments. Similarly, your survey questions can be designed to engage respondents […]

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