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Best PracticesGoing Beyond Surface-Level Research: How Trade Associations Can Conduct Meaningful Grassroots StudiesIf this title caught your attention, you may already have plenty of experience with trade association workings and objectives. If not, no problem: This is...8 min read
Best PracticesHow to Ask Ethnicity Survey Questions the Right Way: Best Practices & ExamplesWhy does structuring every ethnicity survey question matter? Well-thought-out survey questions for ethnicity support the research efforts of businesses, governments, and research organizations. How? They...7 min read
Best PracticesKnow Better: A Data Literacy Best Practices ChecklistData literacy is increasingly important as our access increases. Many of us walk around with powerful computers in our pocket (or, more honestly our hands)...5 min read
Best PracticesThe Case for Data Literacy in 2025Statistics sway people. In fact, people are 87% more likely to trust what you say or write if you have data backing you up. The...7 min read
Best PracticesHow to Improve In-Office Connections: 9 Strategies to Engage Employees in Hybrid WorldHere’s a question to mull over: What percentage of your employees do you think are truly excited to return to the office? Unless your office...9 min read
Best PracticesClose Ended Questions: What They Are, Benefits, and How to Use Them EffectivelyIn the pursuit of answers, we all need to ask questions. But asking the wrong question or even the wrong type of question can result...8 min read
Best PracticesCustomer Retention Strategies for 2025 and Beyond: 6 Practical Tips That Can Make a DifferenceLosing customers can be one of the most significant challenges to an organization’s growth. In this article, we’ll focus in on the glass-half-full perspective: retaining...7 min read
Best PracticesHow to Create a Corporate AI Policy That WorksFrom buzzword to reality, Artificial Intelligence (AI) continues to impact businesses worldwide. Whether customer service, accounting, marketing, or HR, no business function has remained untouched...8 min read
Best PracticesMastering Cluster Sampling: How to Effectively Sample Large PopulationsMassive markets of thousands of potential and confirmed customers, demographically identified with similar characteristics and geographically spread over cities and neighborhoods, are likely to think...8 min read
Best PracticesDemographic Survey Questions: Essential Tips for Gathering Insightful DataIf you’ve every created a survey, chances are you’ve included at least one or two demographic survey questions. But is it a good idea to...6 min read
Best PracticesIntegrating Enterprise Surveys into Strategic Planning: Best Practices From Fortune 500 CompaniesFortune 500 companies and other large organizations use enterprise surveys to collect feedback from employees, customers, and stakeholders – then leverage the results for data-driven...5 min read
Best PracticesBalancing Employee Flexibility with Data Security and PrivacyRemote employee Rekha felt stressed and guilty. Following a series of spear phishing emails that impersonated the CEO, her company had sent out a series...9 min read
Best PracticesBoosted Survey Response Rates: Proven Strategies for SuccessLow response rates represent the most frustrating and costly side of survey strategies. While marketing leaders prioritize the problem, they have yet to substantially erase...9 min read
Best Practices2024’s Customer Service Experience: Evolving for Lasting ConnectionsForget everything about the “sell me this pen” model. Today, sales is more about building meaningful connections with customers and keeping them engaged. According to...4 min read
Best Practices7 Psychological Tactics to Drive SalesAre you noticing a drop in customer conversion? Maybe you aren’t acquiring quality leads. After all, someone looking for a car vacuum is hardly going...