• Write for Us
  • Resources
    • User Guide
    • Training Videos
    • Webinars
    • Training
    • Templates
    • Case Studies
  • Contact Us
  • Login
Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool
Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Request a Demo
Sogolytics Blog Sogolytics Blog Sogolytics BlogBlog Sogolytics Blog
Sogolytics Blog Sogolytics Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Request a Demo
Last updated on: Dec 02, 2022

Census vs. Survey

by Sogolytics

Estimated Reading Time : 4 mins

In many cases, you may hear the terms “census” and “survey” used interchangably, but they aren’t quite the same. Before you start your next data collection project, do you know the difference?

census survey

Census vs Survey

While a census and a survey may sound like the same concept in the broader sense, in theory and practice they are very different.

A census gathers information from every entity in a population. As a result, data is accurately representative of the whole population and detailed data can be made available right down to the smallest areas.

In a survey, however, only part of the total population is selected. A survey population can vary based on various parameters — like age or location. The appropriate survey sample size can be used to narrow the survey audience, making the final data collection much more focused with relation to the insights gathered.

The Census Benefit

The advantages of a census include accuracy and detail. However, they are also expensive and time consuming. Collecting data from a larger population involves lengthy analysis and a significantly longer publication time-frame. You’re probably familiar with the world census that occurs every 10 years, which is conducted over a long timeframe. With the world census, we get specific information, primarily world population. The US Census information is used to help set budgets, establish seats for the U.S House of Representatives, and many more important decisions.

Is it really possible to collect feedback from every single person? The larger the group, of course, the most difficult this challenge becomes. Plus, consider who’s actually included in “everyone” — is  it only adults? The word “census” itself comes from Latin, which suggests that the earliest census was conducted by the Romans — although they may have only counted men. These kinds of decisions clearly have an impact on the results of the study. If you only hear mens’ opinions, will you be able to address the issues and concerns of women?

Even in a perfect world, where it’s possible to collect relevant feedback from every member of a group, the questions asked can cause challenges, too. In 2019, the Supreme Court was asked to rule on whether a question about citizenship should be included in the 2020 Census. The court’s decision to block the question was seen by many as the fair and just way to conduct a census, as well as the most appropriate way to protect privacy and security.

The 2020 Census was the first the US conducted primarily online — a decision made before the discovery of COVID-19 — and it is clear that concerns about privacy and security will continue, along with concerns about the digital divide and accuracy of representation. In some cases, census takers in 2020 still collected door-to-door feedback, and offline participation may still be the best choice in some places around the country and around the world to truly hear from as many people as possible.

census survey door to door

The Survey Advantage

Surveys, on the other hand, are far less time-consuming and more cost efficient. They are especially useful when the situation requires a quick turnaround time (for example, customer satisfaction surveys).

When conducting surveys, researchers may use a sample size calculator to decide of the group they need to study in order to make an informed decision based on the data collected.

Surveys are more useful when you want feedback from a specific population.  For example, if you’re conducting market research for a new product targeted for working men in their fifties, you might define parameters a complete set of parameters that would ensure your results were useful. In this case you might only want to collect responses from participants who identify as male, who are 50-59 years old, and who are employed. (If you don’t happen to have that specific audience available, consider survey panel services!).

By combining a relevant sample size and a well-defined participant group, analytics can help the survey researcher to identify meaningful takeaways that will likely apply to a larger group. Businesses oftten use surveys to better understand customer experience, from satisfaction at a specific touchpoint to overall perception. While not every customer will fill out a survey, the experience gaps these surveys reveal can be applicable to all – making surveys an indispensable tool to quickly collect critical data.

So, while census and surveys both involve data collection, they differ in their objectives and practice. Before deciding which one to conduct, think about your analysis needs and about which is a better fit. Consider what you need to find out (a shorter list of questions is always better, no matter your type of research project!) and the time and resources you have available to conduct this project. While hearing from everyone can certainly be valuable, it’s not the only way to collect valuable data to inform your next decisions.

Ready to get started? Learn more about Sogolytics today!

Schedule a Demo

Tags:

Censusonline surveySogolyticssurvey tool

Get Updates via Email

Subscribe
More in General

Recent Posts

  • Incorporating Diversity and Inclusion in Daily Life March 28, 2023
  • How Feedback Can Boost Loyalty in Healthcare March 27, 2023
  • 5 Ways Sentiment Analysis and NLP are Critical March 24, 2023
  • How to attract new credit union members March 23, 2023
  • How HR Leaders Use EQ to Improve CX March 21, 2023
  • Privacy Policy
  • Terms of Service
  • Anti-Spam Policy
  • Data & Security
Copyright 2023 Sogolytics. All rights reserved.
This site uses cookies: Find out more.