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        Meet the most secure and collaborative feedback management and assessment platform on the market, featuring sophisticated analytics and powerful automation and integrations.

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        Improve customer satisfaction and loyalty with the platform that helps you map and monitor key metrics across the customer journey, turning data into insights and action plans.

        Explore SogoCX
        Meet our complete customer experience platform.
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        Deliver consistently across channels.
        Voice of Customer
        Build understanding through deep listening.
        Customer Journey
        Find and fix friction points for smooth sailing.
        Customer Analytics
        Turn metrics, drivers, and NLP into insights
        Alerts & Action Plans
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        Explore our products and their prices in detail.
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        Explore SogoEX
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        Employee Engagement
        Uncover the drivers that impact employees most.
        Employee Pulse
        Easily track employee sentiment across time.
        HR Analytics
        Drill down on metrics and open-ended feedback.
        Employee Journey
        Mind the gaps to ensure a consistent employee experience.
        Employee 360 Feedback
        Get the full picture with this powerful multi-view study.
        Candidate Experience
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        Employee Wellbeing
        Build a healthier balance to sustain a thriving workplace.
        Performance Management
        Ensure your reviews empower learning and growth.
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        Case Study
        T3 Expo + Sogolytics
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        Quick: What’s that industry in which everyone’s trying to improve customer and employee experiences? Oh, right — that’s every industry! Working to provide better experiences for everyone? There’s a good chance we can help.

        01Credit Union 02Healthcare 03Travel & Hospitality 04Higher Education 05Non-Profit 06B2C 07Airlines 08Manufacturing
        09Financial Services 10Government 11K12 12B2B 13Technology 14Retail 15Automotive 16Fitness
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Last updated on: Feb 24, 2025

Word: To maximize meaning, minimize space

by Melissa Krut

Estimated Reading Time : 2 mins

Here’s what I like:
Words

Did you think there would be more on the list?

The fact that I value words doesn’t mean that I have to overuse them. Don’t you value when someone gets to the point?

On Friday, my colleague saw that #SurviveAHorrorMovieIn5Words was trending. Naturally, she brought it to my attention immediately. The challenge did, in fact, have my name all over it.

Melissa. Writer. English teacher. Poet. Instagram captioneer. Pun-isher. (See what I did there?)

words to survive a horror movie list

It’s fair to say the list got a little carried away. Not me – the list. You can take a peek at part of our list here and on our Instagram.

What’s so great about having a limit that is, admittedly, arbitrarily imposed? It’s a challenge. Do what you came to do and get out. Be clear, be clever, be done.

Other than haiku and our Halloween webinar about scary movie cliches, what popped up in my head was the recent Twitter decision to pilot doubling the character count for tweets. If you missed it, Twitter’s launched 280-character limits for certain users for testing and exploration.

Are you one of these doubled-up users? I’m certainly not. If anything, I’d look to join the half-off plan. (#SurviveTwitterIn70Characters, anyone?)

I work at a tech company. I understand that testing matters. But come on. What about Twitter usage today suggests that more is better? Double the bad behavior, double the advertising? Halloween or not, there’s some scary stuff out there.

If you’ve ever launched a survey and given a giant text box with a nearly limitless character count, you’ll know what I mean. A good question can help [Share your favorite Halloween joke! vs. Anything else?], but simply leaving enough space to mess around in can inspire some unexpected behavior. I once reviewed results of a survey in which a student had used a particularly generously sized text box to write out the lyrics of the Narwahl Song. (If you’re not familiar with this particular piece, I refer you to YouTube. I’m not giving you a direct link because I don’t want to be held responsible for the earworm.) You might not be surprised to know that this addition didn’t offer much insight to the survey administrators.

What’s the point? Stick to the point. Whether it’s using your own words or asking for someone else’s, make the space work for you – and your #hashtags, of course.

So come on! #getyourwordsworth

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