Customer Experience

Market Research

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...

Gordon Polovin

December 2, 2022 | 8 MIN READ

Customer Experience

Market Research

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Employee Engagement

General

Go Green: Transforming the WFH Experience

2020 has been a transformational year for most of us. For many of us, this includes changes in ...

Disha Sanghvi

April 28, 2026 | 5 MIN READ

Best Practices

Employee Engagement

General

Top Tips for Addressing Challenges in a Year-End Staff Review

As we continue our series on year-end clear-up projects, we turn our attention to our most impo...

Jake Burgess

January 27, 2025 | 5 MIN READ

Customer Experience

Transactional vs. Relational NPS

Whether Transactional or Relational,  Net Promoter Score (NPS) has a massive advantage in the ...

Gordon Polovin

July 28, 2026 | 6 MIN READ

Customer Experience

How many different ways can you look at customer relationships?

Every business's goal is to develop an unshakeable customer relationship that defines the best ...

Gordon Polovin

September 13, 2023 | 6 MIN READ

Best Practices

Employee Engagement

10 Ways to Enhance Your Employee Performance Reviews

Consistent and robust employee communications are the key to the internal harmony of your organ...

Gordon Polovin

May 31, 2021 | 7 MIN READ

Employee Engagement

3 Critical Mistakes Companies Make with Employee Experience Software

The world of Human Resources is filled with caring people who want to do the best for their tea...

Sogolytics

February 8, 2025 | 3 MIN READ

Customer Experience

The 2020 Guide to Seasonal Delight Despite the Distance, Customer Edition

The holiday season is upon us. In 2020 that means kids aren’t supposed to hug mall Santas and...

Jenn Goddu

April 28, 2026 | 6 MIN READ

Customer Experience

How to Conduct a CX Audit to Improve Service Quality

Businesses that provide an excellent customer experience (CX) have better sales and brand l...

Richard Conn

September 4, 2023 | 8 MIN READ