Results for : Brand loyalty

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most difficult thing in the world to get your first few customers. That's why marketing is so important. If you don’t actively promote your product and get the word out, no one’s going to…

Advantages of Conducting Customer Satisfaction Surveys

There's nothing more disruptive to a business than customer churn. Companies worldwide are losing billions of dollars annually from dissatisfied customers moving to a competitor. However, the customer satisfaction survey has emerged as an effective tool designed to give the marketing and sales enablement teams insight into customer motivations. Customer…

Building an Effective CX Strategy

Customer experience (CX) is at the core of every company's ROI metrics. According to Forbes, US companies are losing a mind-boggling $62 billion annually due to defective customer service. It's widely believed that customer churn significantly erodes customer loyalty, and with it, profitability. One bad experience can single-handedly derail a…

Four Customer Experience Best Practices That Create Brand Engagement

Modern marketing and sales enablement revolve around achieving the best customer experience in meaningful ways. It’s not an easy proposition because intense competition has created a high degree of functional similarity everywhere we look. Even the iconic brands face the prospect that other manufacturers will emerge with look-alikes that work…

The Importance of Trust in Consumer Behavior

Consumers value trust when selecting the brands they’ll purchase from. Trust may be intangible, but it can be the most powerful motivator when a consumer is deciding whether or not to make a purchase. And is that consumer loses trust in your brand, he or she certainly won't be back.…

Building Customer Value to Sustain Company Profitability

Before we get into customer value, we should address the difference between a customer and a consumer — the two are not always the same. For example: B2C: when a mother buys a toy for a child, she is the customer, the child is the consumer. B2B: an IT purchasing…

Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies

Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Without sales, there’s nothing to talk about — no bottom line, no ROI — nothing! Unless the company has stable, low-cost customers buying repeatedly, it’s unlikely you can achieve and sustain the P&L's…

The Importance of Omnichannel Consistency in Customer Experience

A customer experience that is consistent across all channels has been shown to lead to an increase in loyal brand ambassadors, positive product reviews, and happy social media sharing. And that makes intuitive sense — if your prospect is consistently happy from the first contact onward, without frustration or confusion…

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experience on crucial business metrics like revenue or LTV. This is problematic. How can you justify the cost of building your game-changing customer experience program if you can’t clearly demonstrate its value to…

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