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Showing results for : brand
Market Research
How to Measure Brand Awareness in Modern Marketing Environments
When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...
Gordon Polovin
July 9, 2024 | 11 MIN READ
Customer Experience
How Brands Erode Trust (And 5 Ways Not To!)
Ever heard of the saying: “Trust takes years to build, seconds to break, and forever to repai...
Cherie Foo
April 25, 2024 | 9 MIN READ
Customer Experience
Unleashing the Power of Customer-Centric Strategies
Things just aren’t what they used to be.Change itself isn't a bad thing, but the new digi...
LeTeisha Newton
December 11, 2023 | 6 MIN READ
Customer Experience
Market Research
How Leaders Affect Customer Brand Experience
Whew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadershi...
LeTeisha Newton
September 8, 2023 | 8 MIN READ
About Sogolytics
Brandstanding: Why It’s Time to Check Yourself
Sogolytics · Brandstanding: Why It's Time to Check Yourself | Sogolytics BlogCastWho car...
Melissa Krut
July 6, 2023 | 7 MIN READ
Customer Experience
Are You Cashing In On Your Brand Equity?
From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...
LeTeisha Newton
May 18, 2023 | 7 MIN READ
Best Practices
Customer Experience
Understanding the Impact of Storytelling on Customer Experience
Ready for a sad-but-true story?Trust for all sources of information have recently hit recor...
Jenn Goddu
September 15, 2022 | 5 MIN READ
About Sogolytics
Welcome to Sogolytics!
Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...
Melissa Krut
August 21, 2022 | 5 MIN READ
About Sogolytics
Selling a CX Solution Starts with Delivering Exceptional CX: An Interview with Director of Sales Ian Crowley
As we continue meeting people behind the Sogolytics brand, our next conversation is with our Di...
Sogolytics
June 16, 2022 | 5 MIN READ
Customer Experience
Market Research
Survey Types
Brand Identity: The What, Why, When, and How (With Examples!)
The WHAT
Before we dive deep into brand identity, let’s get our definitions straight. Brand ...
Natasha Safronova
April 10, 2022 | 4 MIN READ