Results for : brand

Are You Cashing In On Your Brand Equity?

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. This doesn't take into consideration the products or services the company may offer. Why is brand equity so important? Think of Apple or Amazon. Just the names of these two major companies can bring to mind…

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit record lows, according to the Edelman Trust Barometer. The 21st annual survey of 33,000 respondents did find people trust business more than government in many countries, yet brands still have a lot of work to do.…

Welcome to Sogolytics!

Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things up, you need to get up close and personal with your priorities. You need to know (or figure out!) what you're about and what you're not. You need to make hard decisions, and…

Selling a CX Solution Starts with Delivering Exceptional CX: An Interview with Director of Sales Ian Crowley

As we continue meeting people behind the Sogolytics brand, our next conversation is with our Director of Sales, Ian Crowley, to learn more about the team that connects prospects with our platform. “Sales at Sogolytics isn’t like anywhere else, and that is what drives me,” Ian shared. “We get to…

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not confuse the two. As David Ogilvy defined it, the brand is “the intangible sum of a product’s attributes: its name, packaging, and price, its history,…

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to you to make each step in that journey intentional. Let’s review the seven stages of brand recognition along with helpful tips on what brands should…

Holiday Marketplace: Tradition, Innovation, and Getting It Right

"The holidays are here" is a phrase we hear a lot around this time of year, but it's fair to say that the holidays are never too far off. "The holidays" is frequently used to replace "Christmas but not only" and "all that end-of-year-start-of-year stuff" -- probably a smart replacement…

Designing a Survey: Fashion and Function

No matter how well you distribute your survey, if the survey is poorly designed you are not going to receive the responses and data you desire. Sogolytics's Survey Design function has incredible detail when putting together the aesthetics of a survey, so luckily you can have both a fashionable and…

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