Results for : branding

Are You Cashing In On Your Brand Equity?

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. This doesn't take into consideration the products or services the company may offer. Why is brand equity so important? Think of Apple or Amazon. Just the names of these two major companies can bring to mind…

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it…

5 Storytelling Examples Connecting Brand & Customer Journey

Your customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands out. This article rounds up some great examples to illustrate the power of brand stories. Brand storytelling can have a real impact throughout the customer’s…

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit record lows, according to the Edelman Trust Barometer. The 21st annual survey of 33,000 respondents did find people trust business more than government in many countries, yet brands still have a lot of work to do.…

Welcome to Sogolytics!

Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things up, you need to get up close and personal with your priorities. You need to know (or figure out!) what you're about and what you're not. You need to make hard decisions, and…

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not confuse the two. As David Ogilvy defined it, the brand is “the intangible sum of a product’s attributes: its name, packaging, and price, its history,…

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to you to make each step in that journey intentional. Let’s review the seven stages of brand recognition along with helpful tips on what brands should…

Before You Host Another Webinar, Consider This

Hosting a webinar can be a great way to connect with customers or promote your brand. However, there are some basic things to keep in mind to make sure your webinars are as successful as they can be. Here's a brief rundown of some things to consider before you host…

The Importance of Trust in Consumer Behavior

Consumers value trust when selecting the brands they’ll purchase from. Trust may be intangible, but it can be the most powerful motivator when a consumer is deciding whether or not to make a purchase. And is that consumer loses trust in your brand, he or she certainly won't be back.…

Why Engage in Partner Marketing?

You see it all the time on social media—an #ad by an influencer you follow, or a sponsored read by a content creator in a video. It may not always be the smoothest way to integrate, but brands will partner to promote each other’s products and services, and this kind…

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