Results for : business strategy

Why (Truly) Data-Driven Businesses Are Winning

"Data-driven business" is no longer an aspirational buzzword but a widespread reality, and the results are beyond anyone's expectations. Customer acquisition and retention are at the forefront of company strategies to meet stakeholders' expectations and objectives - and implementing data-led strategies can make the difference between wasted efforts and improved…

How Leadership Can Foster a Holistic View of CX

Having a holistic view of the customer in customer experience  is essential for creating meaningful and effective interactions, building lasting relationships, and ultimately driving business success. It aligns business strategies with customer needs and helps organizations adapt and thrive in a rapidly changing market. It’s no wonder CX continues to…

Fix It Forward: A Failproof Improvement Plan

Sogolytics · Fix It Forward: A Failproof Improvement Plan | Sogolytics BlogCast Do you know how happy I am that you're finally reading this blog post? It feels like I've been waiting on this forever. In full disclosure, it's not your fault. You couldn't have read this post before because…

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

How to Write a Business Plan (And Why It’s Important)

Need to create a business plan, but not sure how to get started? You’ve come to the right place. In this article, we will teach you how to go about writing a business plan, and also discuss why doing so is important. Think of your business plan as the building…

Improve Employee Engagement During Inflation

Were you surprised by how quickly your routine necessities became much more expensive? If so, you're not alone. Inflation this year has skyrocketed, and taken with it much of the buying power people otherwise possessed. Couple that with the increasing layoffs taking place, and companies are wondering what they need…

How Important is an Organization’s WHY?

Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremely fashionable for businesses of all sizes. For many business owners and leaders, Sinek’s video was their first encounter with the idea of leveraging the purpose behind an organization. And Sinek’s ideas, while not unprecedented, have had…

Remote Work: Bringing in the Sustainability Benefits

Are we still talking about sustainability? Absolutely! Beyond our total appreciation of corporate social responsibility overall, the long-term success of companies as well as the environment are related! While some may view sustainability and CSR as separate pieces that work in conjunction with each other, in many ways, thinking of…

What is Market Share and Why Should We Care?

Business owners and marketers alike will find it’s important to understand market share so they know how their company ranks against its competitors. Put simply, a company’s market share is a sign of how well it’s doing in relation to its opponents. Once you know this, you can develop new…

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