Customer Experience

Buyer Journey vs. Customer Journey: Key Differences and Why They Matter

Let's face it: Your prospective customers don't just wake up one day and suddenly decide to buy...

Kashyap Vyas

September 11, 2024 | 14 MIN READ

Customer Experience

Bridge the Summer Break with Seasonal CX

Customer spend patterns keep changing throughout the year. Have you ever noticed customers buyi...

Disha Sanghvi

June 15, 2023 | 4 MIN READ

Best Practices

Market Research

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you star...

Cherie Foo

July 11, 2023 | 8 MIN READ

Best Practices

Customer Experience

Think Like a Child: Valuable CX Lessons from Kids’ Museums

Children are notoriously difficult to engage for long periods of time. They’ve got permanentl...

Jake Burgess

March 17, 2022 | 7 MIN READ

Customer Experience

Customer Experience: Tips & Tricks from the World of Museums

Money is important to museums. They need to keep the lights on and pay their staff. They need t...

Jake Burgess

March 9, 2022 | 8 MIN READ

Customer Experience

“Get Rich Quick” Method for Understanding Customer Desires

If your company could only allocate budget to one single aspect of sales or marketing, it shoul...

Jake Burgess

February 14, 2022 | 6 MIN READ

Best Practices

Customer Experience

How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes

Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...

Natasha Safronova

August 25, 2021 | 5 MIN READ