Results for : buyer personas

Bridge the Summer Break with Seasonal CX

Customer spend patterns keep changing throughout the year. Have you ever noticed customers buying more freely during the holiday season, or even towards the beginning of the month? It's important to ensure your customer experience strategy reflects this ever-evolving mindset. By taking the changing seasons (and festivities or occasions) into…

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step. Here’s a quick overview of the entire…

Think Like a Child: Valuable CX Lessons from Kids’ Museums

Children are notoriously difficult to engage for long periods of time. They’ve got permanently itchy feet and tiny attention spans. And yet, children’s museums can capture their attention and imagination for hours on end. How do they do it? And if museums are able to engage and educate these mercurial…

Customer Experience: Tips & Tricks from the World of Museums

Money is important to museums. They need to keep the lights on and pay their staff. They need to sell tickets and merchandise. They need to win grants and funding. But their core purpose has nothing to do with money—it is always about inspiring, educating, or connecting with people. In…

“Get Rich Quick” Method for Understanding Customer Desires

If your company could only allocate budget to one single aspect of sales or marketing, it should be on truly understanding your customers. Not demographic data (which, while sometimes relevant, is not usually specific enough to dictate how you’ll communicate with your audience), but motivations, pain points, expectations, state of…

How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes

Buyer personas help you understand your audience and adapt your marketing efforts to the preferences of your ideal customer. Properly built, buyer personas will reveal actionable insights about where to find your potential buyers and how to capture their attention, helping to align your marketing decisions – from positioning and…

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