Results for : communication

The Language of Uncertainty: Defining Times

Times of uncertainty have an undeniable effect on people’s attitudes, behavior, and their use of language. New words are coined and old clichés are resurrected as political leaders, media and the public alike make sense of the shifting goalposts and rapidly-changing rules in a crisis situation.  Today we’re examining what…

Crisis Communication: Grace Under Pressure

Not everything is about business. One contributor reflects on the humanity and humility required of us all to communicate and cooperate during the current crisis.   Staying Centered in Unbalanced Times I'm going to try to keep this brief. In times of stress, I tend toward extremes in my work,…

Communicating During Uncertain Times: How Words Help Us Understand

How do you connect with your target audience during these uncertain times? As you craft messaging, consider which of the rapidly evolving terms and phrases used today can help readers understand your position. You want readers to understand what’s happening around the world and feel comfortable knowing you have their…

Using Surveys to Circumvent Current Blog Trends

First, thank you for reading this.    Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read blogs. Before you panic and suspend all blogging efforts, here are a few ideas that circumvent these trends and help you stay top-of-mind for your…

Strange Days: WFH Pulse Checks

Our new WFH scene has brought plenty of challenges, but one of the best opportunities we’re seeing is the focus on employee pulse surveys.   If it’s new to you -- and even if it’s not -- an employee pulse survey is a very short questionnaire, best administered as part…

Communication with Customers + Customer Feedback = Better Customer Experience (CX)

The phrase "communication with customers" is used so often in the CX conversation that it's in danger of becoming a cliche. Marketing professionals place little weight on it, especially when it comes to creating meaningful differences for their brands. Here’s an apt analogy: it's like breathing. We all do it…

How Customer Experience is Making the Leap from Brick-and-Mortar to the Cloud

You know a great customer experience every time someone steps foot in your brick-and-mortar store is key to customer satisfaction and loyalty. But, to meet your customers where and when they want, you also need an online presence (e.g., a website, social media, etc.). So, how can your customers experience…

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