Results for : customer engagement

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most difficult thing in the world to get your first few customers. That's why marketing is so important. If you don’t actively promote your product and get the word out, no one’s going to…

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit record lows, according to the Edelman Trust Barometer. The 21st annual survey of 33,000 respondents did find people trust business more than government in many countries, yet brands still have a lot of work to do.…

Realtor vs. Home Cash Buyer: Seller Experience Comparison

So, you're ready to sell your place? Definitely a big decision! Now that you've made this choice, though, you've got another big one ahead: Will you be selling through a realtor or through a home cash buyer? Selling your house, condo, or townhouse through a realtor What is a realtor?…

Designing Accessible Experiences: Getting Started

Does your business cater to your entire audience? How thoughtful are your solutions and products, especially when it comes to being more accessible? In terms of designing experiences with access, it’s important to think outside the box and create customer journeys that resonate with people from all walks of life.…

Why Are We Here? CU FinHealth and the Value of Financial Well-Being

If you believe that it is the role of financial institutions to simply hold onto peoples' money for a while and then give it back to them, you'd have learned a lot at CU FinHealth last week! Now in its sixth year, "CU FinHealth brings industry leaders together to examine…

Four Customer Experience Best Practices That Create Brand Engagement

Modern marketing and sales enablement revolve around achieving the best customer experience in meaningful ways. It’s not an easy proposition because intense competition has created a high degree of functional similarity everywhere we look. Even the iconic brands face the prospect that other manufacturers will emerge with look-alikes that work…

Effective Seasonal Marketing: Falling for the PSL Phenomenon

Whenever August comes to an end, the talk in many of my circles centers on one thing: the pumpkin spice latte (commonly referred to as PSL) from Starbucks. I don’t particularly enjoy it, but whenever I hear about it or see advertisements for it, I know that fall is right…

Why Engage in Partner Marketing?

You see it all the time on social media—an #ad by an influencer you follow, or a sponsored read by a content creator in a video. It may not always be the smoothest way to integrate, but brands will partner to promote each other’s products and services, and this kind…

Five Ways Start-ups Can Redefine their Customer Experience (CX) Strategy

Customer experience is rapidly becoming the key driver of customer choice. Besides creating brand value, investing in CX also impacts your company’s bottom line positively.  Better CX also leads to higher customer engagement. Data indicates that engaged customers buy 50% more frequently, spend 200% more each year, and are highly…

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