Customer experience Archives

Results for : Customer experience

It's clear that being a truly customer-first business brings tremendous benefits in terms of customer loyalty, retention and market share. As a result, the transition towards customer-centric cultures has been one of the biggest business trends of recent years. In order to successfully manage that transition (and to maintain and…

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it…

Your customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands out. This article rounds up some great examples to illustrate the power of brand stories. Brand storytelling can have a real impact throughout the customer’s…

Ready for a sad-but-true story? Trust for all sources of information have recently hit record lows, according to the Edelman Trust Barometer. The 21st annual survey of 33,000 respondents did find people trust business more than government in many countries, yet brands still have a lot of work to do.…

So, you're ready to sell your place? Definitely a big decision! Now that you've made this choice, though, you've got another big one ahead: Will you be selling through a realtor or through a home cash buyer? Selling your house, condo, or townhouse through a realtor What is a realtor?…

Could there really be one question to rule them all? As we continue our deeper look at CX metrics that drive strategy and business decisions, we’d like to take a closer look at calculating Net Promoter Score—or NPS. Getting a better understanding of exactly how your organization’s NPS is determined…

For many, Labor Day weekend means the end of travel and summer adventures. For us, it's time to take this (re!)brand new Sogolytics show on the road! Here are a few of the events we're attending in Q3. NAFCU Congressional Caucus September 11-14, Washington, D.C. In a few weeks, we'll…

The Net Promoter Score (NPS), and its employee counterpart eNPS, is a metric that many businesses use to understand how their customers feel about their organization (in conjunction with the Customer Satisfaction Score). While both metrics measure perception-based data, they are targeting two very different understandings—and knowing the difference is…

All things being equal, creating a better shopping experience for your customers is likely to increase sales and improve long-term loyalty. It’s as true in-store as it is online! The big question is: what does “better” actually mean? Improvement can only be measured against a standard, so let’s say we’re…

Miscommunication with your customers, clients, and partners can be fatal. Social media gaffes can go viral; jokey comments can sneak into serious emails; misguided sales pitches can fall flat on their face. When we looked at managing internal miscommunication, the best solution was unanimously a cultural change: encouraging employees to…

Do Businesses Need a Chief Experience Officer (CXO)?

Why Rebranding is Sometimes the Best Option

5 Storytelling Examples Connecting Brand & Customer Journey

Understanding the Impact of Storytelling on Customer Experience

Realtor vs. Home Cash Buyer: Seller Experience Comparison

CX Metrics: How is NPS Calculated?

Where Sogolytics is Going: Upcoming Events

Buzzword Decoded: What is NPS Really?

Low-Cost Ways to Improve the In-Store Shopping Experience

Shisa Kanko: Mastering External Communications with Japanese Train Drivers