Customer experience Archives

Results for : Customer experience

For a modern company strategizing its marketing program’s reach, the world is the size of a village. Thus, any segment appears fair game, and access to customer buying power is unlimited. Yes, that's one side of the coin - the optimist's view of things. The other (less glowing perspective) is…

Ever thought about how often you interact with tech companies in your day-to-day life? If you’re like most folks, you probably spend your entire day interacting with tech companies. You wake up, check Instagram (which is owned by Meta), check your Google Calendar (owned by Google), and maybe ask Alexa…

Data breaches are terrifying -- most of all, perhaps, because they do happen -- despite the best efforts of cybersecurity professionals and other experts. Because data is one of today's most valuable commodities, companies have a responsibility to protect the personal information of their customers and employees. Failure to do…

Most brands have begun to realize that customer feedback is essential for business growth. It unlocks new potential in product development, customer service, marketing, and more. And while a minority of customers are happy to shout from the rooftops about their experience—perhaps even becoming brand advocates—the vast majority are silent.…

Technology plays an essential role in how today's businesses interact with their customers. From online shopping to customer support chatbots, tech companies are constantly striving to improve the customer experience. The goal? To optimize operations while delighting customers at the same time. However, despite these efforts, there are still gaps…

As the CEO of TriedBlu Consultancy and a tech-savvy consumer, John understands the importance of personalization in today's world. A passionate advocate for using technology to improve the customer and employee experience, he has over 20 years of experience working with companies of all sizes to implement innovative solutions that…

Customers want personalized and contextualized experiences, but as awareness of security threats grows, they are becoming more wary about sharing sensitive data and protecting their privacy. The conflict here is obvious: Personalization may be essential to improving customer experience, but that customization is powered by -- you guessed it --…

Imagine this, you’re sitting at home scrolling on the internet, looking for a better way to clear your skin and thin the fine wrinkles at the corner of your eyes. You’ve been looking for a reputable brand, researching the reviews, noting any complaints on Better Business Bureau, and making sure…

April is excited for her wedding and passionate that things turn out right. Yet, she’s flabbergasted when she collects her dress from WeDoDresses and finds it is not the right shade of white. Her wedding is just five days away! A salesperson could easily dismiss April as a Bridezilla, thinking…

A month ago, my car was rear-ended while it was parked outside of my house. There was no note, no knock on the door -- just a frustrating mess. I dealt with the police, the collision shops, and, like a reasonable policyholder, I connected with my insurance company and sent in…

How Can Forms Help with Lead Generation?

How AI Has Changed the CX of Tech Companies

Protecting Consumers in a Data-Insecure World

Uncovering the Silent Majority: Gleaning Insights from Non-Vocal Customers

Overcoming CX Blindspots in Tech Companies

Use it or Lose it: Personalization in Practice

Personalization vs. Privacy: Building the Balance

Personalization Dangers: Can You See Me?

What’s Grace Got to Do With It: Enhancing Customer Experience

NPS: Turning Detractors Into Promoters