Customer experience expectations Archives

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Imagine this: You have been working with a company for a while on a mid-senior level and you are presenting data to junior interns and executives. You've got good data in your presentation dashboard with proper visualizations. After 10 minutes, an intern asks you, “What’s the importance of this data…

Customer spend patterns keep changing throughout the year. Have you ever noticed customers buying more freely during the holiday season, or even towards the beginning of the month? It's important to ensure your customer experience strategy reflects this ever-evolving mindset. By taking the changing seasons (and festivities or occasions) into…

Customer experience analysis, or CX analysis, involves studying the ways in which potential and existing customers interact with your brand. Learning how your customers behave, what they like and dislike about your brand, and many other key details can give you the information needed to build customer loyalty and even…

Credit card companies (CCCs)—gigantic enterprises generating trillions of revenue dollars—helped popularize the notion that it's easy to spend money you don't have. Once consumers saw it was a lifestyle reality, they took to it like ducks to water. Traditionally, the CCCs introduce new customers to credit card dependency with a year…

We've all heard of Buy Now, Pay Later (BNPL) offers. In fact, there's a good chance that you have recently been presented with a BNPL offer, as online platforms have started using them quite aggressively of late! BNPL kicks in at the point of sale, giving consumers a financing option…

Consumer shopping behavior is unrecognizable from what it was a few years back. As a result, marketers in the retail arena who shun an omnichannel approach do so at their peril. Indeed, the latter is essential to every competitive strategy emerging in 2022. Traditionally, retailers obsess over price, value propositions,…

Does your business cater to your entire audience? How thoughtful are your solutions and products, especially when it comes to being more accessible? In terms of designing experiences with access, it’s important to think outside the box and create customer journeys that resonate with people from all walks of life.…

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