Results for : Customer experience management

Customer Engagement Software vs. CRM

At a company forum the other day, the lecturer, when talking about customer engagement software, said to his audience that "it revolves around developing an integrated platform that helps management in sales enablement to deliver a better customer experience." Someone asked, "I'm confused; how does it help me do that?"…

Leveraging CX Insights During Inflation

Over the last few years, the economic circumstances of the world have been in a constant state of flux. From the pandemic to the post-pandemic boom, then to inflation and the possibility of an upcoming recession -- it seems clear that when it rains, it pours. Each new circumstance has…

The Power of an Omnichannel Retail Experience

Consumer shopping behavior is unrecognizable from what it was a few years back. As a result, marketers in the retail arena who shun an omnichannel approach do so at their peril. Indeed, the latter is essential to every competitive strategy emerging in 2022. Traditionally, retailers obsess over price, value propositions,…

Do Businesses Need a Chief Experience Officer (CXO)?

It's clear that being a truly customer-first business brings tremendous benefits in terms of customer loyalty, retention and market share. As a result, the transition towards customer-centric cultures has been one of the biggest business trends of recent years. In order to successfully manage that transition (and to maintain and…

5 Storytelling Examples Connecting Brand & Customer Journey

Your customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands out. This article rounds up some great examples to illustrate the power of brand stories. Brand storytelling can have a real impact throughout the customer’s…

Enter the CX Matrix

Most of us remember where we were in life when we came across Neo and the choice Morpheus gave him. Laurence Fishburne was magnificent in the center of the darkened room, sitting in a high back chair, armless glasses already an iconic visual for his Morpheus character. Keanu Reeves appeared…

Customer Experience Software: The Best CX Platforms on the Market Today

What is customer experience management software? Customer experience management software (CXS) is an integrated cloud-centric solution that takes the strategies through all the crucial touchpoints in the customer journey from a central team workspace. Successful marketers know that sometimes even the smallest disruptions can impact the overall customer experience—that's why it's…

What is Customer Experience Management?

Customer experience (CX) is a modern-day marketing focus. It recognizes that keeping your customers engaged and satisfied with your product or service is crucial to profitability. Numerous online and offline touchpoints keep the process moving forward in every customer journey that culminates in a memorable customer experience. It begins when…

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