Customer Experience

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...

Gordon Polovin

August 7, 2023 | 9 MIN READ

Customer Experience

Market Research

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations...

Gordon Polovin

April 23, 2024 | 9 MIN READ

Customer Experience

Market Research

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

Branding rests on a combination of marketing activities that build a personality or reputation....

Gordon Polovin

March 23, 2021 | 8 MIN READ

Customer Experience

The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty

Want more customers -- and more loyal customers? Of course. Customer experience (CX) in comp...

Gordon Polovin

May 8, 2023 | 11 MIN READ

Customer Experience

Technology

Using Technology to Improve CX—Without Losing the Human Touch

In the world of customer experience, a neutral interaction is worth as little as a negative one...

Jake Burgess

June 8, 2023 | 6 MIN READ

Customer Experience

Market Research

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...

Disha Sanghvi

July 14, 2023 | 5 MIN READ

Customer Experience

Market Research

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that busines...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Customer Experience

Market Research

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...

Gordon Polovin

June 5, 2023 | 7 MIN READ

Customer Experience

Why Video Customer Service Will Boom in 2021

A lot has changed over the past year, not least the ways in which we communicate. Since the ...

Chris Thomas

June 3, 2023 | 4 MIN READ

Customer Experience

Financial Services

Giving Credit Unions the Credit: 3 CX Lessons for the Digital World

Wondering how to inspire customer loyalty and create brand champions? Take a page from credit u...

Disha Sanghvi

February 10, 2021 | 4 MIN READ