customer retention Archives

Results for : customer retention

Gathering relevant customer data through key platforms (news, social media, market research) is vital to remain competitive in modern markets where product and service sameness leaves little room for meaningful differentiation. Instead, opportunities to establish an edge lie more in emotional brand perceptions at a level often hidden and challenging…

Your business doesn’t want to make mistakes, yet failures do happen. A well-timed and genuine apology can help the business recover with customers. But issuing a public apology isn’t always the right answer. This article discusses exactly how and when to apologize to customers in order to have the most…

The customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from start to finish in their engagement with a brand. Typical examples of early TPs are seeing the brand for the first time when it is used by another person, listening to the opinions of users, reading…

Members are the lifeblood of your credit union. That’s why CUs pour so much effort into acquiring new ones, with marketing campaigns and promotions designed to get new members to open accounts. But while member acquisition is crucial to your credit union, there’s something that’s arguably even more critical: member…

The new year is filled with a rush of excitement, as companies set new targets and plan the path ahead. But even as the wheels begin turning, there's one more thing still to be done. While the last thing on your mind right now might be the ambitions you had…

In the modern business world, CEOs carry responsibility for their company's continued growth and profitability. They report to stakeholders on their devised strategies for dealing with environmental and competitive threats and promoting meaningful differences to consolidate brand loyalty. These leaders agree that realistically the most viable route to better results…

Over time, the pendulum has swung from "The customer is always right!" to a more nuanced understanding of the entire relationship between customer and provider. From a focus on customer satisfaction to a broader view of customer experience as a whole, today many of our conversations prioritize customer success. So,…

Everyone knows that if you want to build something big, you need a strong and steady foundation. In other words, you need a solid base as a starting point. Customer experience is no different: All your basic successes depend on your base -- your customer base, that is. What is…

We live in an era where customer support teams are regularly overloaded with requests, but companies struggle to justify investment in additional hands. One solution has emerged in recent years that’s incredibly popular for its low cost and ease of adoption — chatbots. However, for all that chatbots can help…

Customer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an organic search represents their brand? My guess is not many. And yet, as a starting touchpoint, it's a critical juncture in the customer journey. CX…

How Can Quizzes Boost Customer Engagement?

How and When to Apologize to Customers

How to Choose the Right CX Consultant

Member Retention: The Top Credit Union Priority

Did You Deliver on CX Last Year?

How to Retain Employees, Engage Customers, and Win in 2023

Why a Customer Success Management Program is Vital to Every Business

How to Build a Customer Base for the Long Term

The Pros and Cons of Chatbots in Customer Service

CX Culture and Your SEO Strategy