Results for : customer reviews

Word of Mouth: The Sales Channel for Parents

Putting aside its dubious morality, advertising directly to children is an incredibly powerful sales tactic. And if you Google "how to sell to parents," most experts pretend that this isn’t exactly what every company selling toys, films, and accessories is doing. But there is another brilliantly powerful method for selling…

Rentals and Reviews: Boosting Guest Satisfaction

If you’re managing rental housing, you definitely understand how important feedback and reviews are for your business. Simply put: The more reviews you have (and particularly, the more positive reviews), the more bookings you get. No one wants to stay at a new property with 0 reviews—why play the role…

The Social Spread: Fake News and the Social Media Wildfire

In the age of digital communications, fast content is coming at us from all sides. So while you might still have the latest edition of The New York Times being dropped off at your doorstep, for many, that's an artifact from the same era as dinosaurs. Instead, we live in a…

4 Positives of Negative Online Reviews

A negative online review could send a small business owner spinning. “It’s all over! No one will shop from us ever again.” Obviously, this individual is no stranger to slippery slope thinking. Help them calm down by sharing these four advantages to be gained from negative online reviews. Word-of-mouth recommendations…

The Short on Reviews: How Strangers Drive Our Decisions

Why do online reviews matter? Anyone who has ever read online reviews when considering a purchase knows—not only can they be hilarious, but they are some of the BEST sources for consumers to find information on services and goods that they are interested in. Since the beginning of commerce, I…

6 (Real) Benefits of Having a Stellar Customer Review Strategy

Customer reviews have come a long way.  Unlike ten years ago, today, review of “skeptics” are few and far between. Gone are the days where marketers have to be convinced to embrace their customer reviews. Most of them just are. So, I’m not going to try and convince you to…

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