Customer Satisfaction Surveys Archives

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Companies rely on metrics to explain how well their customer service is performing. In theory, this orients the whole company—from product developers to HR to customers—around key goals. Companies are also jumping on the latest trends in business intelligence, big data, machine learning, and AI. They’re processing insane quantities of…

For many companies, collecting customer feedback is an afterthought. After all, companies exist to turn a profit; they’d rather invest their time and effort into revenue-generating activities such as pushing out new products or optimizing their sales funnel, as opposed to soliciting feedback from customers. That said, there are plenty…

How Legacy CX Metrics May Be Ruining Your Customer Experience

What You Don’t Know Can Hurt You: The Value of Customer Feedback