Results for : CX

The Only CX that Matters (to Cats)

Dear human, In recent years, the term CX has come to dominate the business communications space. CX, which supposedly stands for "Customer Experience," is used to refer to how a business engages with its customers at every point of their buying journey. But is that what CX really means? Nope!…

Price Discount Holidays and Retail Experience

Holidays, holidays, holidays! We can't say it enough. Who, you may ask, is "we"? It's both the US consumers and retailers, because the holidays mean shopping sprees, cash tills ringing, and smiles all around (albeit for different reasons for celebrating). However, the word "holidays" is a catchall for several celebrations,…

Style Trial: Professional Appearance Challenges

Sogolytics · Style Trial: Professional Appearance Challenged | Sogolytics BlogCast In the past, "business" style meant a fairly formal dress code, with minor variations for "business casual" attire. For most corporate roles, this dress code included two branches: male and female. Male: Neatly trimmed hair and beard No jewelry but…

How To Use Tech To Delight Your Guests

It’s 2022, and it’s time for hotels to step it up. Gone are the days of making your guests wait in line to fill out forms and manually check in. These days, it’s a race to see how many processes you can automate: the goal is to streamline all the…

Home Cash Buyers: The CX Difference

Selling a home or a property isn’t an easy process. Even though most people go the realtor route, it can take a lot of time and effort to complete the final sale. When approaching realtors, sellers are often put to work improving the curb appeal of the property, staging everything,…

Do Businesses Need a Chief Experience Officer (CXO)?

It's clear that being a truly customer-first business brings tremendous benefits in terms of customer loyalty, retention and market share. As a result, the transition towards customer-centric cultures has been one of the biggest business trends of recent years. In order to successfully manage that transition (and to maintain and…

Should Your Credit Union Go Branchless?

Citi Bank is the fourth-largest financial institution in the country. And for nearly two decades, Sumeet Grover helped Citi reach its full potential, working his way up to the head of digital, mobile, product and spend engagement marketing at Citi and perfecting the company’s mobile app and mobile banking features…

5 Storytelling Examples Connecting Brand & Customer Journey

Your customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands out. This article rounds up some great examples to illustrate the power of brand stories. Brand storytelling can have a real impact throughout the customer’s…

Low-Cost Ways to Improve the In-Store Shopping Experience

All things being equal, creating a better shopping experience for your customers is likely to increase sales and improve long-term loyalty. It’s as true in-store as it is online! The big question is: what does “better” actually mean? Improvement can only be measured against a standard, so let’s say we’re…

Shisa Kanko: Mastering External Communications with Japanese Train Drivers

Miscommunication with your customers, clients, and partners can be fatal. Social media gaffes can go viral; jokey comments can sneak into serious emails; misguided sales pitches can fall flat on their face. When we looked at managing internal miscommunication, the best solution was unanimously a cultural change: encouraging employees to…

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