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Results for : data integration

Why (Truly) Data-Driven Businesses Are Winning

"Data-driven business" is no longer an aspirational buzzword but a widespread reality, and the results are beyond anyone's expectations. Customer acquisition and retention are at the forefront of company strategies to meet stakeholders' expectations and objectives - and implementing data-led strategies can make the difference between wasted efforts and improved…

Data Integration and B2B Brand Development: How well are you protecting your data?

The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, cloud computing, and other technologies, have all massively impacted B2B marketing. As a result, management in this category interfaces immense volumes of data, forcing leaders to leverage cybersecurity to the max for data protection. Indeed,…

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