Results for : data

The Clear-Up: Data Collection Edition

Continuing our series on year-end/year-beginning clear-up efforts, it's time for a closer look at data.   But wait -- isn't data amazing? Aren't you better off when you have more of it, so you can make more informed decisions and all that kind of thing? Don't you talk about how…

The Best Ways to Collect Customer Feedback

Why care? Organizations spend billions of dollars every year on digital technology apps that accumulate, dissect, and evaluate the Big Data around markets that involve customer experiences (CX), customer journeys, and customer journey mapping. Thrown into the mix are market segmentation and its numerous versions (i.e., demographic, psychographic, etc.), converging…

How Tracking Your Personal Data Really Adds Up

How does your day start? Do you pick up your smartphone and scroll through social media sites? Do you look up the weather or go to Google Maps to see if traffic is a mess? For those who eschew digital devices first thing in the morning, there's still some point…

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. The experience is one of merging vistas, each one different in its own right. The most obvious market segmentation exercises are undoubtedly geographic and demographic…

Strange Days, Cont’d

When we started the Strange Days series, so long ago, I imagined it as a month or so of weekly check-ins. Then, the weeks kept going, and the strange days continued. Instead of reporting on something unusual, it eventually felt more normal to incorporate this strangeness into our new reality.…

How To Use Data To Improve Customer Experience

What is data and why is it so important? Businesses with the foresight to differentiate their products and services in the digital era are relying on what's undoubtedly the most valuable asset in both commerce and scientific endeavors. We talk of none other than Data. Think of it this way:…

In A World Without Answers: Navigating Uncertainty and Winning

As citizens of the 21st century, we’re used to having vast amounts of information at our fingertips at all times. With access to an electronic device and an internet connection, we are usually able to find answers to even the most obscure questions, as well as valuable advice on a…

Numbers Uncovered: A Data Dive into Corona-Chaos

With so much happening these days -- constant news updates, evolving health guidance, and uncertain forecasts -- it sometimes seems like there's only one thing we can count on: numbers.   Count on numbers Numbers are crucial and constant, appearing throughout just about every facet of life. We rely heavily…

Freak Out… or Find Out: Data-Driven Insights in Challenging Times

What do you do during uncertain economic times or even during the regular, cyclical highs and lows of business?   Do you freak out… close ranks, decrease spending and expenses, and hunker down for the long haul?   Or do you find out… what your customers need during trying times…

Why A/B testing is better than “A then B” guessing

In recent years, data has dethroned oil and become the world’s most valuable resource. Most companies understand the importance of data, soliciting customer feedback and utilizing numerous tools for analytics. Many also appear to recognize the value of experimentation as a source for great insights. However, when it comes to…

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