Results for : Marketing strategy

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

How to Create a Marketing Strategy for a New Business

If you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step. Here’s a quick overview of the entire…

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it…

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to you to make each step in that journey intentional. Let’s review the seven stages of brand recognition along with helpful tips on what brands should…

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sales. But there is another necessary organizational partnership that often gets overlooked. Human resources and marketing are distinct departments at almost every company. But with teams working independently and not using each other as resources,…

How Important Is Research Design To Your Marketing Strategy?

A company CEO believes strongly that his reinsurance company can successfully enter the auto market by promising dealers a 30 percent increase in gross profits for zero investment. He wants to develop the branding around this theme — a 90-degree change from the business's current position. Unfortunately, the board sees…

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