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Results for : reviews

Word of Mouth: The Sales Channel for Parents

Putting aside its dubious morality, advertising directly to children is an incredibly powerful sales tactic. And if you Google "how to sell to parents," most experts pretend that this isn’t exactly what every company selling toys, films, and accessories is doing. But there is another brilliantly powerful method for selling…

4 Positives of Negative Online Reviews

A negative online review could send a small business owner spinning. “It’s all over! No one will shop from us ever again.” Obviously, this individual is no stranger to slippery slope thinking. Help them calm down by sharing these four advantages to be gained from negative online reviews. Word-of-mouth recommendations…

The Short on Reviews: How Strangers Drive Our Decisions

Why do online reviews matter? Anyone who has ever read online reviews when considering a purchase knows—not only can they be hilarious, but they are some of the BEST sources for consumers to find information on services and goods that they are interested in. Since the beginning of commerce, I…

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