Results for : Sogolytics

Rules & Alerts

Monitor your survey responses in real-time with Rules & Alerts At Sogolytics, our main objective is to empower you to make better decisions using online surveys. We are pleased to announce our new feature — Rules & Alerts. What is Rules & Alerts? Rules & Alerts is a feature where…

Understanding Survey Results

Understanding survey data and results is one of the most important steps in the survey process. But before you even begin your analysis, you must have a sufficient number of responses to ensure meaningful statistics. You may realize from the responses to demographic questions that you’re not reaching your desired…

How well do you really know your customers?

Do you know their likes, dislikes, needs, fears, wants and challenges? Truly understanding your customers — by asking what they want — is the key to business success. The advent of digital marketing and real-time social media has made it easier than ever to engage with customers one-on-one in order…

A happy customer is a repeat customer

A business can judge its success by analyzing its levels of customer satisfaction. The basic rule of business: A happy customer is a repeat customer. To keep customers, businesses and enterprises are trying everything from operating social networking sites to running daily promotions. To learn exactly how your customers feel…

Introducing Sogolytics’s Merged Surveys

Time to Merge your Surveys - Like Never Before! At Sogolytics, we are committed to continuous development and innovation. Our objective is to further empower you to make better decisions using online surveys. To that end, we are pleased to announce a new feature — Merged Surveys. What is Merged…

A New Dimension to Your Market Research Surveys

Market research provides entrepreneurs and managers with valuable insights into the desires, preferences and trade patterns of their clients and potential customers. In most cases, however, companies with limited market research budgets have been put off by the high cost of hiring market researchers to conduct surveys. And, unfortunately, low-cost…

6 Ways to Avoid Survey Fatigue

We all want results, right? You may have been recently alarmed by a drop in your survey’s response rates. Confused over the lack of responses? Could it just be some seasonal doldrums? Actually, your respondents may be suffering from a common malaise called “survey fatigue.” Flooded with survey invitations, respondents…

7 Ways to Safeguard Your Survey and Ensure Success

1. Brand Your Survey. Branding gives your surveys instant credibility. You can brand your survey by using the Sogolytics color palate, hexadecimal codes, or the website matching templates. Customizing your opening text provides the participant with necessary information to take your survey. 2. Is the Survey Too Long? Encourage people to…

A Checklist of the Top 10 Things to Remember Before Launching Your Survey

10. Customize Error Messages Customizing error messages provides participants with additional information and creates a positive relationship between you and your prospective survey takers. Customize your error message by thanking participants for participating in the survey. Inform the participant that the survey is a) closed or b) they have already…

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