survey data segmentation Archives

Results for : survey data segmentation

If it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with no real outcome in mind. They're just going through the motions because someone else told them to, because it's just "what we do" at this time of year, or…

Continuing our previous post, "4 User Experience Questions to Include in Your Survey," what questions you ask should be combined with best practices on user experience surveys. Not everyone reports a similar experience, so it behooves you to learn how you can best survey your target audience’s experience that gives…

Hot on the heels of Score More: Weighted Scores, this entry is all about Net Intent. Net Intent lets you quantify the overall sentiment of your responses. With Net Intent, you assign a positive, neutral, or negative sentiment to each answer option on a rating question type. The percent of…

So you've conducted surveys and followed all the rules. The questions were good, and the responses better than expected. The results are in, and you have lots of information to sort through. Others have told you only a team member with a master's degree in statistics can make sense of…

While customer experience, the customer journey, and customer touchpoints are all critical data collection opportunities, the way you analyze your data can make all the difference in converting stats to insights. How are you segmenting your customer data? What is customer segmentation? More importantly, why is customer segmentation important? Answers: …

Breaking down your data to make the most of every slice? Our series on segmentation continues! What is firmographic segmentation? Research in the B2B field requires specialized attention because it differs from a B2C approach in significant ways. Firmographic segmentation is at the core of B2B. It categorizes B2B prospects…

Segmenting a market means developing the most vivid view possible of a particular customer opportunity. When “opportunity” enters the conversation with “marketing,” three must-have requirements emerge. It must: Represent enough buying power to make analysis worthwhile Be accessible Have a fighting chance to be competitive If any of these are…

Defining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. The experience is one of merging vistas, each one different in its own right. The most obvious market segmentation exercises are undoubtedly geographic and demographic…

The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks, disappointments, opportunities, ups, and downs. It fires at us so fast it's almost impossible to nail anything down permanently or rest on our laurels. The exciting thing is that communications these days are…

The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It's like living in a village - a huge one - that should sway our thinking, no matter what services or products we sell. Social media, cutting-edge communication apps…

Vax, Masks, and The Space Between: Studying Behavior, Perception, and Analysis

How to Survey Your Target Audience’s User Experience

Score More: Net Intent

How to Analyze Survey Data

The Ultimate Guide to Customer Segmentation

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Behavioral Segmentation: A Major Chapter in the Market Segmentation Story

Psychographic Segmentation – A vital component of market segmentation studies

Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel

Geographic Segmentation: An Essential Element of Market Research Projects