Results for : survey data

Top 10 Online Survey Analysis Tools in 2023

Many hard-nosed CEOs and COOs, when they see a title like this, ask the question, "Why do I need survey analysis tools anyway?" The answer is that the most valuable company asset in 2023 (and for the foreseeable future) is Big-Data (BD), and surveys will collect it for you. The…

Sogolytics 17.0: Freedom and Flexibility

Are you ready!?!? We’ve been teasing you for weeks about Sogolytics’s 17.0 release and it’s finally here! I’m super excited and can’t wait to share a few of my favorite updates. Freedom This release is all about being free and flexible -- but what does that mean for you? With…

Using Comparison Reports to Delve Into Data

Quite often, we do research to get a snapshot of this moment in time: What do customers think of our new initiative? Which product features are most important? However, in many situations, the current moment-in-time data is relevant only in terms of a comparison or an ongoing trend. On some…

Ready? Wait! 3 Steps To Take Before Your Next Survey

So you want to do a survey. Great! Wait – why is that, exactly? Putting out a survey, technically, can be a quick and easy process. With options like a bank full of ready-made surveys, multiple modes for launching, and instantly available reports, who wouldn’t want to do a survey?…

More Bytes, Bit by Bit | Sogolytics

I’m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, “Big Data, for Better or Worse: 90% of World's Data Generated Over Last Two Years.” And lest you think the article is just troll bait,…

Using Data for Clarity

For a few years now, there’s been an ongoing debate about the extent of globalization and whether national borders still matter. But, during a TED Talk titled “Actually, the world isn’t flat,” economist and global strategist Pankaj Ghemawat argues that both advocates and opponents of globalization have allowed rhetoric to…

Organize Your Survey — Get Back What You Put In

Don’t waste your time creating another GIGO laden survey that gives you useless data. GIGO, or garbage in, garbage out, means that your output is only as good as your input. If you are serious about getting high participation rates and high quality data, then design a survey that does…

Paul Felix Lazarsfeld: The Father of Research Surveys

Paul Felix Lazarsfeld, popularly known as the founder of modern research surveys, made considerable contributions towards statistical survey analysis, panel methods, latent structure analysis and contextual analysis. In the early 1930s, Lazarsfeld introduced research through the use of surveys by conducting a study of Marienthal, a small industrial town near…

Survey analysis tools

Scholars, market researchers and organizations of all sizes use a wide range of statistical methods to analyze survey data. It helps them understand and measure public opinion, determine customer satisfaction and study a wide range of social and cultural issues. Widely used spreadsheet programs such as Microsoft Excel, along with…

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