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Let’s face it: In today’s competitive market, customer experience is the differentiator for any company, and getting it right is critical. To win at CX, you need to serve your customers well, even as their needs change. To keep up with these evolving requirements, you must have the right information to…

When it comes to choosing the right question format for your next survey, there are 5 basic types that most researchers choose from. In this post, I’m going to break them down to help you determine which is right for your survey question. Radio Button – Use when only one…

5 Steps for Creating the Perfect Customer Survey Questions

5 Most Common Survey Question Types and When to Use Them