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The customer experience in the retail environment jumps to a new level of intensity as the holiday season approaches. Families, having come through a pandemic into an overpressured supply chain, are super-sensitive to threats against their buying power. According to Forbes Advisor, in a study of 2,000 U.S. consumers, inflation…

Any effective manager knows the importance of giving employees autonomy. Yet you can’t be entirely hands-off. Team conflict at work may be getting in the way of productivity and business prosperity. You may need to step in and provide assistance with conflict resolution. Of course, these issues have to be…

At the risk of sounding dramatic: The world has vastly changed in the last three years. We now work differently, live differently, and interact with spaces differently. We’re not who we once were, pre-pandemic. Naturally, this poses a challenge to the events industry. We’ve seen a significant shift to virtual…

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. This doesn't take into consideration the products or services the company may offer. Why is brand equity so important? Think of Apple or Amazon. Just the names of these two major companies can bring to mind…

It's clear that being a truly customer-first business brings tremendous benefits in terms of customer loyalty, retention and market share. As a result, the transition towards customer-centric cultures has been one of the biggest business trends of recent years. In order to successfully manage that transition (and to maintain and…

We hear over and over again that real estate is a smart investment, but it's also a big one. For all the complications and options, it's important to be very clear on what you're getting into -- and how to make the most of your investments. Paying close attention to…

Quick: Who's your primary care physician? In the past, "the family doctor" was probably someone most people knew by name. Today, that's not always the case. As the range of specialists continue to grow, is there still a role for the primary care physician? What is primary care, and why…

Storytelling has been around since the dawn of time. From cave paintings and mythology to folklore and gossip, we’re surrounded by stories that tell us who we are, what we should care about, and what we should fear. Stories help us to grow as people. So why can’t storytelling help us…

Here’s what many folks don’t realize: Planning an event isn’t solely about project management and making sure everything comes together. You’ve also got to have some advertising or marketing know-how, which will help you come up with strategies to get more attendees RSVPing "yes." In this article, we share 6…

Getting to know your clients’ and potential customers’ preferences and buying patterns requires market research. You also need to get to know your target market to drive sales and product innovation. Think of the objectives behind market research analysis: Identify opportunities Lower risk Target marketing Manage budget Focus business goals…

What’s Driving Holiday Retail Sales in 2022?

How to Manage Team Conflict at Work

How to Host Critic-Ready Events in a Post-Pandemic World

Are You Cashing In On Your Brand Equity?

Do Businesses Need a Chief Experience Officer (CXO)?

Real Estate Investment: Public REITs vs. Private Funds

Do Primary Care Physicians Still Play A Vital Role?

How to Use Storytelling for Employee Engagement Success

6 Event Registration Tips to Get Attendees RSVPing “Yes”

7 Market Research Pitfalls to Avoid