Results for : touchpoints

5 Steps for Successful Omnichannel CX

Want customers? Meet them where they are! With rapidly evolving customer expectations, it's safe to say that customers expect businesses to be accessible across platforms and formats. Hello, omnichannel CX! What is an ideal omnichannel strategy? An omnichannel ideal is one in which a single platform creates online access integrated…

The Importance of Experience Design Today

Are you familiar with the idea of experience design? If you've been tracking trends, you know that "experience" is big business these days, and of course, those experiences don't design themselves! What are the foremost goals of experience design? The only thing that counts in experience design is that the…

Top 5 Tips for Customer Journey Mapping

Want to learn the progression of interactions a customer has with your brand? You can chart out their customer journey to get a clear perspective. This process is called customer journey mapping, and it's what many organizations use to get a better understanding of how customers interact with their brand,…

How to Choose the Right CX Consultant

The customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from start to finish in their engagement with a brand. Typical examples of early TPs are seeing the brand for the first time when it is used by another person, listening to the opinions of users, reading…

What Scary Movies Tell Us About CX

There are many people in the world who love a good scare, and there are plenty more people who love watching others get scared. I'm in that second category. Watching a scary movie is likely to cause me to throw popcorn at the screen, scream at the top of my…

Customer Experience (CX) Trends in Financial Services in 2023

It's the busiest shopping season of the year, and companies are working hard to get you to spend your hard-earned money on the goodies they offer. Banks and others in the financial services industry are competing for your cash, too, even though they've got a slightly different goal. What do…

The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty

Want more customers -- and more loyal customers? Of course. Customer experience (CX) in competitive markets is, in many ways, the holy grail to building your business with sustainable profitability. Companies bend over backward to understand their customers and keep them coming back for more. Indeed, customer loyalty is vital…

How do customer touchpoints drive marketing strategies in a competitive environment?

What is a customer touchpoint? Imagine this—you leave by car from your home in Boca Raton. Your destination? A hotel in Miami 50 miles away. You stop off at two service stations along the way for gas and refreshments. Once in the city, you visit the zoo, the beach, attend…

Why Customer Service Experience and Total Customer Experience (CX) work together in a competitive environment

Let's get a common misunderstanding in this conversation out of the way. The Customer Service Experience is a primary subset of Customer Experience but is not the whole deal. CX covers a range of activities that extend beyond the topic of Customer Service. We often equate the two because, in…

This site uses cookies: Find out more.