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Sogolytics · Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast Why do your customers choose to buy from you? If you thought, “because I have a great product that meets their needs”, you’d be surprised to learn that isn't enough anymore. Today, many consumers will only…

Sogolytics · Unmasking the Secret to Authentic Feedback When Anya, the head of HR, finally got a chance to look at the team's feedback for their manager, she was surprised. Every review was a glowing recommendation relaying tales of feeling supported at work, being provided with professional development and growth…

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it…

Ready for a sad-but-true story? Trust for all sources of information have recently hit record lows, according to the Edelman Trust Barometer. The 21st annual survey of 33,000 respondents did find people trust business more than government in many countries, yet brands still have a lot of work to do.…

One thing we love about partnering with credit unions is the value they place on providing outstanding experiences. Whether it's improving member experience or employee experience, creating new products and services to meet community needs, or growing understanding through education and development programs, credit unions know that experience matters. So,…

Putting people first at work can improve productivity, increase employee engagement, and enhance customer service. All of which leads to greater profitability. It’s a win-win. But you’ll need to know how to put people first at work to leverage these benefits. This article shares examples from global organizations aiming to…

Consumers value trust when selecting the brands they’ll purchase from. Trust may be intangible, but it can be the most powerful motivator when a consumer is deciding whether or not to make a purchase. And is that consumer loses trust in your brand, he or she certainly won't be back.…

Building Customer Trust: Marketing Your Privacy and Security Practices

Unmasking the Secret to Authentic Feedback

Why Rebranding is Sometimes the Best Option

Understanding the Impact of Storytelling on Customer Experience

VACUL Ignite 2022: The Common Wealth of Credit Unions

How to Put People First at Work: 6 Global Examples

The Importance of Trust in Consumer Behavior