understanding survey data Archives

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So you've conducted surveys and followed all the rules. The questions were good, and the responses better than expected. The results are in, and you have lots of information to sort through. Others have told you only a team member with a master's degree in statistics can make sense of…

Businesses that provide an excellent customer experience (CX) have better sales and brand loyalty. However, how do businesses know the state of their CX? Often, companies rely on opinions and guesswork to identify customer pain points. This subjective data can be misleading, outdated, or anecdotal. The lack of hard data…

In the wake of the #MeToo movement and the historic reckoning on racial justice over the summer, a higher focus than ever before has been placed on inclusivity in the workplace. Companies are paying more attention to not only the diversity of their employees, but also whether those employees feel…

Surveys are great tools for gathering the views of employees, customers, patients, students, residents, and just about everyone else. However, many companies lose sight of the true value of the survey. The real value isn’t conducting the survey itself; it is derived from what we do with the results. One…

How to Analyze Survey Data

How to Conduct a CX Audit to Improve Service Quality

How to turn any survey into an inclusivity survey

Share What You Learn: Delivering Data from Surveys