Creatively designed online surveys are a great way to supplement your PR efforts. They help you stay visible and connected with your clients. Survey results can also be published in the form of press releases that can create outstanding marketing buzz. A great example is the recent survey from Dunkin’ Donuts conducted for National Coffee Day. The results propelled a healthy buzz of press around the results.
In today’s digital age, online surveys are becoming an affordable option for many businesses and brands, allowing you to gather vital information for market analysis and planning. With surveys you can beat your competitors by generating publicity that pulls traffic to your website, service or product. Surveys can also let you know immediately which products and services your customers want, how they want them delivered, and how much they’re willing to pay.
If you can approach a publicity-based project with the same objectivity as a market research survey, you will eventually produce the highest-quality data possible, which will instantly attract media attention. A well-designed survey can provide you with data to help change the public’s perception of your business or brand, shape a story around a trend, or prove the value of your offering.
Therefore, it’s critical that you do everything possible to ensure the survey data points are practical so that your message and objective around them can be clearly received. A survey is a valuable PR tool that can make or break your marketing message, so careful research and planning are key factors to consider.