• Write for Us
  • Resources
    • User Guide
    • Training Videos
    • Webinars
    • Training
    • Templates
    • Case Studies
  • Contact Us
  • Login
Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool
Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Request a Demo
Sogolytics Blog Sogolytics Blog Sogolytics BlogBlog Sogolytics Blog
Sogolytics Blog Sogolytics Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Request a Demo
Last updated on: Nov 21, 2022

War of App-trition | Sogolytics

by Sogolytics

Estimated Reading Time : 2 mins

After fully embracing the open source Android operating system and employing an aggressive marketing strategy, not only does Samsung control 33% of the smartphone market compared to main rival Apple’s 18%, but mobile phones now generate 75% of Samsung’s profits. With the upcoming release of the Galaxy S4, they’re poised to completely dominate the high-end mobile phone market.

 

Set of touchscreen smartphonesBut many experts question whether Samsung’s dominance is sustainable. According to an article posted on the digital news outlet Quartz, “The smartphone market, currently at about 1 billion handsets, is expected to double by 2015. And most of that growth will come at the low end of the market. ABI Research expects cheaper smartphones to account for 46% of smartphone sales by 2018, up from 28% in 2012.”

 

If that happens, the authors assert: “The future of smartphones looks to contain fewer high-profile launches and $4 billion marketing budgets, and more of the brutal competition and infinitesimal profit margins that have come to epitomize the PC industry.”

 

While this is fascinating from a business and technology perspective, the coming war of attrition has real-world implications for businesses and consumers alike. As we’ve discussed before, many people are abandoning desktop computers and, increasingly, laptops in favor of their smartphones and tablets. And businesses that are unable to adjust to this new reality will be left behind.

 

Does your survey software have a mobile surveys feature?

 

Sogolytics has been optimized for all mobile devices. Just design and launch your survey as you normally would, and your respondents will receive a perfectly formatted survey that not only downloads quickly, but has full image and multimedia support as well.

 

As the mobile phone wars rage on, you have a chance to develop effective strategies that’ll help you stay competitive in this emerging market. But without an effective way to reach your respondents, no matter who wins the mobile wars —Samsung, Apple or any of their smaller competitors— you lose.

Tags:

Sogolyticssurvey mobile app

Get Updates via Email

Subscribe
More in Feature Focus

Recent Posts

  • Our Takeaways from the 2023 CUNA MBD March 31, 2023
  • Fight the Burnout: Prioritizing Well-Being March 30, 2023
  • Incorporating Diversity and Inclusion in Daily Life March 28, 2023
  • How Feedback Can Boost Loyalty in Healthcare March 27, 2023
  • 5 Ways Sentiment Analysis and NLP are Critical March 24, 2023
  • Privacy Policy
  • Terms of Service
  • Anti-Spam Policy
  • Data & Security
Copyright 2023 Sogolytics. All rights reserved.
This site uses cookies: Find out more.