• Write for Us
  • Resources
    • User Guide
    • Training Videos
    • Webinars
    • Training
    • Templates
    • Case Studies
  • Contact Us
  • Login
Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool
Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Sign Up Free
  • Request a Demo
Sogolytics Blog Sogolytics Blog Sogolytics BlogBlog Sogolytics Blog
Sogolytics Blog Sogolytics Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Sign Up Free
  • Request a Demo
Last updated on: Sep 25, 2019

Why Most Surveys Suck – But Yours Don’t Have To: Part III

by Lauren Franco

Estimated Reading Time : 2 mins

If you’ve been following along, you know that we kicked off our new blog series, Why Most Surveys Suck – But Yours Don’t Have To, by introducing trust deficit as the first reason for ineffective surveys. Now we’re here to offer up some suggestions so you can ensure your surveys don’t suffer as a result of any trust deficit between your and your audience.

We already know that survey fatigue, apathy, and cynicism can create a trust deficit, so we must develop methods to counteract these feelings and build trust. Trust is built on effective communication and transparency, but how do you earn enough trust in the first place? As you approach your next survey project, implement these four tips to help build trust:   

Pre-survey communication

Have you explained the purpose and process of your survey to your audience? Communicating with your desired participants before you send them a survey demonstrates respect. If they feel their opinion will be heard and valued, they will return the respect by completing your survey.

Don’t avoid elephants in the room

Sensitive or controversial topics can present challenges when trying to build trust. Don’t minimize or shy away from these topics. Address them directly by being honest and sincere. Your audience might not agree with the decision, but will appreciate you being forthright with information.

Questionnaire design

You spend a lot of time crafting the perfect questions for your survey; however, bias can sometimes creep in without you even realizing it. Carefully design your survey so that it informs and educates participants without biasing their answers.

Sensitive issues require careful attention and planning. Be sure to have multiple reviewers look through your survey and invitation to be sure that your tone, meaning, and purpose are clear. Outside experts can help give advice, but you know your audience best.

Post-survey communication

When the survey’s over, don’t leave your participants thinking, “Now what?” Communicate the next steps, outcomes, and any data you think they will benefit from knowing. Following through on promises you made during pre-survey communication will strengthen the trust you’re building.

Sending a successful survey isn’t just about the survey. Click To Tweet

Remember, sending a successful survey isn’t just about the survey. It’s a powerful tool to increase transparency, develop communication in both directions, and conduct research activities that can shape the future of your business. Following these steps will build the bond with your participants and guide you on your way to successful surveys.

Not sure where to get started? We’re here and can help with your journey to eliminate the trust deficit. Connect today.

Tags:

create surveydesign surveySogolyticssurvey guidelinessurvey tool
CATEGORIES
Best Practices General

Recent Posts

  • Sogolytics 31.0 Release Highlights September 26, 2023
  • NACHC 2023: Leading Patient Experience into the Future September 25, 2023
  • Immersive Experiences: Make it a Way of Life September 22, 2023
  • How Overachievers Can Achieve Balance at Work September 21, 2023
  • 5 Ways to Balance Need-Based Hiring with Growth September 20, 2023
Love it when you
know more?

Subscribe for tips, tricks, and insights to drive better decisions!

completed tick icon
Thank you!
Your request has been successfully submitted.
  • Privacy Policy
  • Terms of Service
  • Anti-Spam Policy
  • Data & Security
Copyright 2023 Sogolytics. All rights reserved.
This site uses cookies: Find out more.