{"id":1041,"date":"2013-01-07T05:51:16","date_gmt":"2013-01-07T05:51:16","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1041"},"modified":"2026-06-30T05:10:24","modified_gmt":"2026-06-30T09:10:24","slug":"using-rules-alerts-in-a-post-information-world","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/using-rules-alerts-in-a-post-information-world\/","title":{"rendered":"Using Rules and Alerts to Overcome Information Overload"},"content":{"rendered":"<p><i>New York Times<\/i> columnist Thomas Friedman loves Bernadette, a waitress at one of his favorite diners who\u2019s famous for providing personalized A+ service. She learned a long time ago that making every customer feel important is the key to gaining loyalty and trust.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2012\/12\/Rules-Alerts.jpg\" rel=\"attachment wp-att-723\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-723\" title=\"Rules &amp; Alerts\" src=\"\/blog\/wp-content\/uploads\/2012\/12\/alarm-300x300.jpg\" alt=\"Online Survey Tool\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/12\/alarm-300x300.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/12\/alarm-150x150.jpg 150w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/12\/alarm-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Sogolytics\u2019s Rules &amp; Alerts helps you become your customers\u2019 Bernadette.<\/p>\n<p>&nbsp;<\/p>\n<p>Say you create and distribute a <a title=\"Customer Satisfaction Survey\" href=\"https:\/\/www.sogolytics.com\/customer-satisfaction-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Satisfaction Survey<\/a> to gauge the success of your various strategies. A month later, you find out that 70% of respondents are satisfied, while 30% are unsatisfied. You now have a bunch of data that tells you \u2014 what exactly?<\/p>\n<p>&nbsp;<\/p>\n<p>In a post-information age, waiting around to collect data is no longer enough. While you\u2019re waiting, your unsatisfied customers are on the internet posting negative reviews about your business, which can have a detrimental effect on your bottom line.<\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Rules and Alerts\" href=\"https:\/\/www.sogolytics.com\/blog\/rules-alerts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rules &amp; Alerts<\/a> is the perfect survey solution, allowing you to set notifications based upon participant response. For instance, if a participant states that he\u2019s very happy with your service, he\u2019ll automatically receive a thank-you note and a coupon.<\/p>\n<p>&nbsp;<\/p>\n<p>But wait, there\u2019s more. Rules &amp; Alerts also allows you to identify high-value customers who may be dissatisfied. You\u2019re alerted instantly, so you can react immediately and proactively.<\/p>\n<p>&nbsp;<\/p>\n<p>While Bernadette may not serve the strongest coffee or the best pancakes, she realized early on that loyalty is built where service fails.<\/p>\n<p>&nbsp;<\/p>\n<p>Sogolytics\u2019s Rules &amp; Alerts gives you the ability to provide personalized attention to each customer, demonstrating that you know what matters most \u2014 high quality service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York Times columnist Thomas Friedman loves Bernadette, a waitress at one of his favorite diners who\u2019s famous for providing personalized A+ service. She learned a long time ago that making every customer feel important is the key to gaining loyalty and trust. &nbsp; Sogolytics\u2019s Rules &amp; Alerts helps you become your customers\u2019 Bernadette. &nbsp; Say you create and distribute a Customer Satisfaction Survey to gauge the success of your various strategies. A month later, you find out that 70% of respondents are satisfied, while 30% are unsatisfied. You now have a bunch of data that tells you \u2014 what exactly? &nbsp; In a post-information age, waiting around to collect data is no longer enough. While you\u2019re waiting, your unsatisfied customers are on the internet posting negative reviews about your business, which can have a detrimental effect on your bottom line. &nbsp; Rules &amp; Alerts is the perfect survey solution, allowing you to set notifications based upon participant response. For instance, if a participant states that he\u2019s very happy with your service, he\u2019ll automatically receive a thank-you note and a coupon. &nbsp; But wait, there\u2019s more. Rules &amp; Alerts also allows you to identify high-value customers who may be dissatisfied. You\u2019re alerted instantly, so you can react immediately and proactively. &nbsp; While Bernadette may not serve the strongest coffee or the best pancakes, she realized early on that loyalty is built where service fails. &nbsp; Sogolytics\u2019s Rules &amp; Alerts gives you the ability to provide personalized attention to each customer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[205],"tags":[216,264,258,60],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","tag-customer-satisfaction","tag-customer-satisfaction-survey-2","tag-customer-survey","tag-sogosurvey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Survey Rules &amp; Alerts to Act on Data - 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