{"id":1103,"date":"2013-02-01T05:41:19","date_gmt":"2013-02-01T05:41:19","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1103"},"modified":"2022-11-21T05:33:00","modified_gmt":"2022-11-21T10:33:00","slug":"inject-creativity-into-your-survey-design","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/inject-creativity-into-your-survey-design\/","title":{"rendered":"Inject Creativity into Your Survey Design"},"content":{"rendered":"

Because the internet has democratized opinion, our thoughts, feelings and ideas have become a valuable commodity. Whether it\u2019s Facebook, Twitter or Yelp, the ease with which we can publish, access and disseminate information can truly make or break a business. So smart companies have responded by surveying customers and prospects in order to provide better goods and services \u2014 arguably, giving consumers more power than ever.<\/p>\n

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\"Survey<\/a>As a result, we\u2019re bombarded with surveys asking us about almost every shopping experience. Hotels want to know about our stay, restaurants want to know if we enjoyed our meal, retail stores want to know if we liked our purchase \u2014 and don\u2019t even mention Amazon<\/a>.<\/p>\n

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Unfortunately, many of these surveys go unanswered because of survey fatigue. The question you <\/i>should be asking is, \u201cHow do we best capture our respondent\u2019s attention?\u201d<\/p>\n

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Because low participation rates are causing you to miss valuable data.<\/p>\n

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One of the most underutilized features of the Sogolytics platform is Advanced Survey Layout, which allows you to add much needed pizzazz and visual appeal. Most surveys look indistinguishable, so by maximizing space and creating an appealing design you\u2019ll definitely catch your participants\u2019 eyes, making it more likely they\u2019ll complete your survey.<\/p>\n

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Combining Advanced Survey Layout with the platform\u2019s multimedia features, Sogolytics allows you to create engaging surveys that help you stand out from the competition. People are drawn to audio\/visual presentations. Imagine delivering a personalized message to your participants, or adding a video presentation of the products you want respondents to rank.<\/p>\n

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There are many ways to incorporate creativity into your survey design<\/a>, and Sogolytics provides you with the tools and sandbox to be as imaginative as you want. As more people are feeling over-surveyed, being creative is one of the few ways you can still grab and hold your participants\u2019 attention.<\/p>\n","protected":false},"excerpt":{"rendered":"

Because the internet has democratized opinion, our thoughts, feelings and ideas have become a valuable commodity. Whether it\u2019s Facebook, Twitter or Yelp, the ease with which we can publish, access and disseminate information can truly make or break a business. So smart companies have responded by surveying customers and prospects in order to provide better goods and services \u2014 arguably, giving consumers more power than ever. As a result, we\u2019re bombarded with surveys asking us about almost every shopping experience. Hotels want to know about our stay, restaurants want to know if we enjoyed our meal, retail stores want to know if we liked our purchase \u2014 and don\u2019t even mention Amazon. Unfortunately, many of these surveys go unanswered because of survey fatigue. The question you should be asking is, \u201cHow do we best capture our respondent\u2019s attention?\u201d Because low participation rates are causing you to miss valuable data. One of the most underutilized features of the Sogolytics platform is Advanced Survey Layout, which allows you to add much needed pizzazz and visual appeal. Most surveys look indistinguishable, so by maximizing space and creating an appealing design you\u2019ll definitely catch your participants\u2019 eyes, making it more likely they\u2019ll complete your survey. Combining Advanced Survey Layout with the platform\u2019s multimedia features, Sogolytics allows you to create engaging surveys that help you stand out from the competition. People are drawn to audio\/visual presentations. Imagine delivering a personalized message to your participants, or adding a video presentation of the products you want respondents […]<\/p>\n","protected":false},"author":1,"featured_media":5065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[128,60,112,300],"yoast_head":"\nInject Creativity into Your Survey Design | Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"A sound survey design adds pizzazz & visual appeal to an otherwise boring survey. 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