{"id":1151,"date":"2013-02-08T10:00:27","date_gmt":"2013-02-08T10:00:27","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1151"},"modified":"2020-06-03T15:08:52","modified_gmt":"2020-06-03T19:08:52","slug":"email-relay-rain-or-shine-snow-or-sleet","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/email-relay-rain-or-shine-snow-or-sleet\/","title":{"rendered":"Email Relay \u2014 Rain or Shine, Snow or Sleet"},"content":{"rendered":"<p>The U.S. Postal Service is <a title=\"Ending Saturday Delivery\" href=\"http:\/\/www.washingtonpost.com\/politics\/us-postal-service-to-end-saturday-delivery\/2013\/02\/06\/16032b88-7084-11e2-ac36-3d8d9dcaa2e2_story.html\" target=\"_blank\" rel=\"noopener noreferrer\">ending Saturday delivery<\/a>, after losing over $15 billion last year and billions more in previous years. But faced with an antagonistic U.S. Congress eager to overhaul (read: slash) their budget, Postmaster General Patrick R. Donahoe is doing whatever he can to reduce costs.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Without a doubt, the widespread use of the internet has directly contributed to their troubles. But there\u2019s something about the <a title=\"Postal Service\" href=\"http:\/\/postalmag.com\/postal-service-motto.htm\" target=\"_blank\" rel=\"noopener noreferrer\">U.S.P.S. unofficial motto<\/a>, \u201cNeither snow, nor rain, nor heat, nor gloom of night, stays these couriers from the swift completion of their appointed rounds,\u201d that still inspires in the digital age. Postal workers are dedicated workers\u2014they\u2019re going to <i>deliver<\/i> your mail, and <i>nothing<\/i> is going to stop them.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Sogolytics has adopted the Postal Service motto, if not their business plan.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Your email is important, too. Spending hours <a title=\"Design a Survey\" href=\"http:\/\/sogosurvey.com\/Take-a-Tour\/Design-a-Survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">designing a survey<\/a> is fruitless if your participants never see it. And though we don\u2019t have to brave the elements or angry dogs to deliver your email, we <i>do <\/i>have to tackle quite a few obstacles to ensure your survey invitations reach their destination.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Spam almost ruined email. In those early days, your inbox was more likely filled with advertisements from computer bots than email from actual people. But spam filters saved email, subsequently changing the way we communicate.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>As spam filters became more sophisticated, sometimes legitimate email was rerouted into spam folders. Early survey tools had no way to prevent this. Low delivery rates led to low response rates and inaccurate data.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Sogolytics created <a title=\"Use your own email server\" href=\"https:\/\/www.sogolytics.com\/help\/how-to-set-up-email-relay-settings\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Relay<\/a> specifically to deal with this problem. Our system eliminates the most common reasons surveys are likely to be flagged as spam, thereby driving up your response rates.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Because of the system\u2019s success, Sogolytics developed an unofficial motto of its own, \u201cNeither spam filter, nor . . . . \u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. Postal Service is ending Saturday delivery, after losing over $15 billion last year and billions more in previous years. But faced with an antagonistic U.S. Congress eager to overhaul (read: slash) their budget, Postmaster General Patrick R. Donahoe is doing whatever he can to reduce costs. Without a doubt, the widespread use of the internet has directly contributed to their troubles. But there\u2019s something about the U.S.P.S. unofficial motto, \u201cNeither snow, nor rain, nor heat, nor gloom of night, stays these couriers from the swift completion of their appointed rounds,\u201d that still inspires in the digital age. Postal workers are dedicated workers\u2014they\u2019re going to deliver your mail, and nothing is going to stop them. Sogolytics has adopted the Postal Service motto, if not their business plan. Your email is important, too. Spending hours designing a survey is fruitless if your participants never see it. And though we don\u2019t have to brave the elements or angry dogs to deliver your email, we do have to tackle quite a few obstacles to ensure your survey invitations reach their destination. Spam almost ruined email. In those early days, your inbox was more likely filled with advertisements from computer bots than email from actual people. But spam filters saved email, subsequently changing the way we communicate. As spam filters became more sophisticated, sometimes legitimate email was rerouted into spam folders. Early survey tools had no way to prevent this. Low delivery rates led to low response rates and inaccurate data. Sogolytics created [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[256,60,242,225,221],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Relay \u2014 Rain or Shine, Snow or Sleet | Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Sophisticated spam filters meant some legitimate emails in spam folders. Sogolytics&#039;s Email Relay deals with issues that adversely impacts your response rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/email-relay-rain-or-shine-snow-or-sleet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Relay \u2014 Rain or Shine, Snow or Sleet | Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Sophisticated spam filters meant some legitimate emails in spam folders. Sogolytics&#039;s Email Relay deals with issues that adversely impacts your response rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/email-relay-rain-or-shine-snow-or-sleet\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-08T10:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-03T19:08:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/ff-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/email-relay-rain-or-shine-snow-or-sleet\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/email-relay-rain-or-shine-snow-or-sleet\/\",\"name\":\"Email Relay \u2014 Rain or Shine, Snow or Sleet | Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2013-02-08T10:00:27+00:00\",\"dateModified\":\"2020-06-03T19:08:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/137ad89cc093b0bb889c68e4b1825fb1\"},\"description\":\"Sophisticated spam filters meant some legitimate emails in spam folders. 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