{"id":1168,"date":"2013-02-11T09:18:01","date_gmt":"2013-02-11T09:18:01","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1168"},"modified":"2022-11-21T02:51:25","modified_gmt":"2022-11-21T07:51:25","slug":"an-alternative-philosophy-of-data","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/an-alternative-philosophy-of-data\/","title":{"rendered":"An Alternative Philosophy of Data | Sogolytics"},"content":{"rendered":"

In a recent editorial titled \u201cThe Philosophy of Data<\/a>,\u201dNew York Times<\/i> columnist David Brooks discusses how the use of data will make society less reliant on intuition, while making us aware of previously hidden behavior patterns.<\/p>\n

 <\/p>\n

\"Online<\/a>\u201cIn sum,\u201d he writes,\u201cthe data revolution is giving us wonderful ways to understand the present and the past. Will it transform our ability to predict and make decisions about the future? We\u2019ll see.\u201d<\/p>\n

 <\/p>\n

But, of course, you already know the answer to that question.<\/p>\n

 <\/p>\n

The question isn\u2019t whether data has the power to be predictive, but how to obtain reliable data.<\/p>\n

 <\/p>\n

In the past, survey tools weren\u2019t focused on data integrity. Rather, they allowed you to quickly collect large amounts of data without guaranteeing dependable results. Like a fisherman casting a wide net, collecting trash and declaring it trout, corrupt data is useless no matter what you call it.<\/p>\n

 <\/p>\n

Data\u2019s true value rests in what it accurately tells us about the past or the future \u2014 and unreliable data tells us nothing.<\/p>\n

 <\/p>\n

Sogolytics\u2019s platform helps you maintain data integrity, while providing a powerful reporting tool<\/a> that allows you to draw actionable conclusions.<\/p>\n

 <\/p>\n

As the Obama campaign illustrated<\/a> during the 2012 election, the data revolution is already here.Like other smart organizations and companies, the campaign realized the true<\/i> philosophy of data is founded on one word: reliability.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent editorial titled \u201cThe Philosophy of Data,\u201dNew York Times columnist David Brooks discusses how the use of data will make society less reliant on intuition, while making us aware of previously hidden behavior patterns.   \u201cIn sum,\u201d he writes,\u201cthe data revolution is giving us wonderful ways to understand the present and the past. Will it transform our ability to predict and make decisions about the future? We\u2019ll see.\u201d   But, of course, you already know the answer to that question.   The question isn\u2019t whether data has the power to be predictive, but how to obtain reliable data.   In the past, survey tools weren\u2019t focused on data integrity. Rather, they allowed you to quickly collect large amounts of data without guaranteeing dependable results. Like a fisherman casting a wide net, collecting trash and declaring it trout, corrupt data is useless no matter what you call it.   Data\u2019s true value rests in what it accurately tells us about the past or the future \u2014 and unreliable data tells us nothing.   Sogolytics\u2019s platform helps you maintain data integrity, while providing a powerful reporting tool that allows you to draw actionable conclusions.   As the Obama campaign illustrated during the 2012 election, the data revolution is already here.Like other smart organizations and companies, the campaign realized the true philosophy of data is founded on one word: reliability.<\/p>\n","protected":false},"author":1,"featured_media":5055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[60,260,261,259],"yoast_head":"\nAn Alternative Philosophy of Data - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Reliable data is extremely important. Sogolytics's platform helps you maintain data integrity, while providing a powerful reporting tool for actionable conclusions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/an-alternative-philosophy-of-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Alternative Philosophy of Data - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Reliable data is extremely important. Sogolytics's platform helps you maintain data integrity, while providing a powerful reporting tool for actionable conclusions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/an-alternative-philosophy-of-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-11T09:18:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T07:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/ff-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/an-alternative-philosophy-of-data\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/an-alternative-philosophy-of-data\/\",\"name\":\"An Alternative Philosophy of Data - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2013-02-11T09:18:01+00:00\",\"dateModified\":\"2022-11-21T07:51:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/137ad89cc093b0bb889c68e4b1825fb1\"},\"description\":\"Reliable data is extremely important. 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