{"id":1256,"date":"2013-03-13T05:24:48","date_gmt":"2013-03-13T05:24:48","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1256"},"modified":"2026-06-30T05:05:08","modified_gmt":"2026-06-30T09:05:08","slug":"big-data-takes-little-dataresponse-rate-anaysis-pivot-table","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/big-data-takes-little-dataresponse-rate-anaysis-pivot-table\/","title":{"rendered":"Using Pivot Tables for Survey Response Rate Analysis"},"content":{"rendered":"

According to research conducted by the McKinsey Global Institute<\/a>, \u201cThe use of big data will underpin new waves of productivity growth and consumer surplus. For example, we estimate that a retailer using big data to the full has the potential to increase its operating margin by more than 60 percent.\u201d<\/p>\n

 <\/p>\n

But of course, you already know this.<\/p>\n

 <\/p>\n

\"Online<\/a><\/p>\n

While Facebook and Google are classic examples of companies having a difficult time quantifying the vast stores of information they\u2019ve collected, everyone recognizes the true value of data is not in its acquisition, but in its use.<\/p>\n

 <\/p>\n

Finding innovative ways to use this information isn\u2019t easy \u2014 the key is to slice your data into smaller, digestible bytes. This becomes difficult if your survey tool<\/a> lacks the features and functionality to help you gather, crunch and share that data.<\/p>\n

 <\/p>\n

Sogolytics\u2019s powerful reporting tool allows you to dig deeper. With Response Rate Analysis<\/a>, Pivot Table and even a Data Cleansing Module<\/a>, you can observe, react to and get ahead of important trends.<\/p>\n

 <\/p>\n

Smart companies will keep searching for ways to leverage “big data”. But Sogolytics gives you the power, now<\/em>, to chop big data down to size and make it work for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

According to research conducted by the McKinsey Global Institute, \u201cThe use of big data will underpin new waves of productivity growth and consumer surplus. For example, we estimate that a retailer using big data to the full has the potential to increase its operating margin by more than 60 percent.\u201d   But of course, you already know this.   While Facebook and Google are classic examples of companies having a difficult time quantifying the vast stores of information they\u2019ve collected, everyone recognizes the true value of data is not in its acquisition, but in its use.   Finding innovative ways to use this information isn\u2019t easy \u2014 the key is to slice your data into smaller, digestible bytes. This becomes difficult if your survey tool lacks the features and functionality to help you gather, crunch and share that data.   Sogolytics\u2019s powerful reporting tool allows you to dig deeper. With Response Rate Analysis, Pivot Table and even a Data Cleansing Module, you can observe, react to and get ahead of important trends.   Smart companies will keep searching for ways to leverage “big data”. But Sogolytics gives you the power, now, to chop big data down to size and make it work for you.<\/p>\n","protected":false},"author":1,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[19,467,60,261,257],"yoast_head":"\nUsing Pivot Tables for Survey Response Rate Analysis - Sogolytics<\/title>\n<meta name=\"description\" content=\"The use of big data will underpin new waves of productivity growth and consumer surplus. 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