{"id":1308,"date":"2013-03-25T07:58:44","date_gmt":"2013-03-25T07:58:44","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1308"},"modified":"2020-05-20T07:47:59","modified_gmt":"2020-05-20T11:47:59","slug":"why-data-mine-when-you-can-pre-pop","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/why-data-mine-when-you-can-pre-pop\/","title":{"rendered":"Why Data Mine When You Can Pre-Pop?"},"content":{"rendered":"

Privacy advocates are expressing growing concern about the reach of data mining companies. In order to provide you with the most relevant targeted advertising, these companies buy and sell disturbingly personal information about you<\/a>. But according to a Mashable article<\/a> “\u2026at least half of the things they think they know about you \u2014 from your political preferences to your affinity for ladies\u2019 fashion \u2014 could be wrong, and sometimes hilariously so.”<\/p>\n

 <\/p>\n

\"Data<\/a><\/p>\n

Though there\u2019s seemingly little we can do to stop these companies from accessing our data, can we at least ensure our data is more accurate?<\/p>\n

 <\/p>\n

While a Consumer Privacy Bill of Rights is making its way around Congress, it won\u2019t allow consumers to fix incorrect marketing information. So it’s up to responsible companies to ensure their data is accurate,\u00a0especially if you\u2019re purchasing lists from data mining companies.<\/p>\n

 <\/p>\n

Sogolytics\u2019s Pre-Population<\/a> feature\u00a0lets you pre-pop known data about your respondents and allow them to update it. Not only does this build and reinforce trust among your customers, it also stops you from needing to purchase new lists.<\/p>\n

 <\/p>\n

As privacy advocates fight for greater transparency \u2014 and data mining firms push for more <\/i>consumer information \u2014 this battle will rage on. But as personalized online experiences become more common, trust becomes more important. So it’s essential that you keep your data updated and accurate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Privacy advocates are expressing growing concern about the reach of data mining companies. In order to provide you with the most relevant targeted advertising, these companies buy and sell disturbingly personal information about you. But according to a Mashable article “\u2026at least half of the things they think they know about you \u2014 from your political preferences to your affinity for ladies\u2019 fashion \u2014 could be wrong, and sometimes hilariously so.”   Though there\u2019s seemingly little we can do to stop these companies from accessing our data, can we at least ensure our data is more accurate?   While a Consumer Privacy Bill of Rights is making its way around Congress, it won\u2019t allow consumers to fix incorrect marketing information. So it’s up to responsible companies to ensure their data is accurate,\u00a0especially if you\u2019re purchasing lists from data mining companies.   Sogolytics\u2019s Pre-Population feature\u00a0lets you pre-pop known data about your respondents and allow them to update it. Not only does this build and reinforce trust among your customers, it also stops you from needing to purchase new lists.   As privacy advocates fight for greater transparency \u2014 and data mining firms push for more consumer information \u2014 this battle will rage on. But as personalized online experiences become more common, trust becomes more important. So it’s essential that you keep your data updated and accurate.<\/p>\n","protected":false},"author":1,"featured_media":5052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[108,60,358,225,221],"yoast_head":"\nWhy Data Mine When You Can Pre-Pop? - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Sogolytics's Pre-Pop feature allows you to insert your respondents' known data in the survey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/why-data-mine-when-you-can-pre-pop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Data Mine When You Can Pre-Pop? - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Sogolytics's Pre-Pop feature allows you to insert your respondents' known data in the survey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/why-data-mine-when-you-can-pre-pop\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-25T07:58:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-20T11:47:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/ff-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/why-data-mine-when-you-can-pre-pop\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/why-data-mine-when-you-can-pre-pop\/\",\"name\":\"Why Data Mine When You Can Pre-Pop? 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