{"id":1403,"date":"2013-05-01T11:27:47","date_gmt":"2013-05-01T11:27:47","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1403"},"modified":"2022-11-21T06:02:15","modified_gmt":"2022-11-21T11:02:15","slug":"war-of-app-trition","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/war-of-app-trition\/","title":{"rendered":"War of App-trition | Sogolytics"},"content":{"rendered":"<p>After fully embracing the open source Android operating system and employing an aggressive marketing strategy, not only does Samsung control 33% of the smartphone market compared to main rival Apple\u2019s 18%, but mobile phones now generate 75% of Samsung\u2019s profits. With the upcoming release of the Galaxy S4, they\u2019re poised to completely dominate the high-end mobile phone market.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2013\/05\/touchscreen-smartphones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1415\" src=\"\/blog\/wp-content\/uploads\/2013\/05\/touchscreen-smartphones-300x229.jpg\" alt=\"Set of touchscreen smartphones\" width=\"300\" height=\"229\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2013\/05\/touchscreen-smartphones-300x229.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2013\/05\/touchscreen-smartphones.jpg 396w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>But many experts question whether Samsung\u2019s dominance is sustainable. According to an article posted on the digital news outlet <a title=\"samsung reaps huge profits from smartphones\" href=\"http:\/\/qz.com\/78627\/samsung-reaps-huge-profits-from-smartphones-but-can-the-good-times-last\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quartz<\/a>, \u201cThe smartphone market, currently at about 1 billion handsets, is expected to double by 2015. And most of that growth will come at the low end of the market. ABI Research expects cheaper smartphones to account for 46% of smartphone sales by 2018, up from 28% in 2012.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>If that happens, the authors assert: \u201cThe future of smartphones looks to contain fewer high-profile launches and $4 billion marketing budgets, and more of the brutal competition and infinitesimal profit margins that have come to epitomize the PC industry.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>While this is fascinating from a business and technology perspective, the coming war of attrition has real-world implications for businesses and consumers alike. <a title=\"Leveraging Distribution Channels\" href=\"http:\/\/sogosurvey.com\/blog\/distributing-your-survey-leveraging-distribution-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">As we\u2019ve discussed before<\/a>, many people are abandoning desktop computers and, increasingly, laptops in favor of their smartphones and tablets. And businesses that are unable to adjust to this new reality will be left behind.<\/p>\n<p>&nbsp;<\/p>\n<p>Does your survey software have a mobile surveys feature?<\/p>\n<p>&nbsp;<\/p>\n<p>Sogolytics has been <a title=\"Mobile Surveys\" href=\"https:\/\/www.sogolytics.com\/mobile-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimized for all mobile devices<\/a>. Just design and launch your survey as you normally would, and your respondents will receive a perfectly formatted survey that not only downloads quickly, but has full image and multimedia support as well.<\/p>\n<p>&nbsp;<\/p>\n<p>As the mobile phone wars rage on, you have a chance to develop effective strategies that\u2019ll help you stay competitive in this emerging market. But without an effective way to reach your respondents, no matter who wins the mobile wars \u2014Samsung, Apple or any of their smaller competitors\u2014 you lose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After fully embracing the open source Android operating system and employing an aggressive marketing strategy, not only does Samsung control 33% of the smartphone market compared to main rival Apple\u2019s 18%, but mobile phones now generate 75% of Samsung\u2019s profits. With the upcoming release of the Galaxy S4, they\u2019re poised to completely dominate the high-end mobile phone market. &nbsp; But many experts question whether Samsung\u2019s dominance is sustainable. According to an article posted on the digital news outlet Quartz, \u201cThe smartphone market, currently at about 1 billion handsets, is expected to double by 2015. And most of that growth will come at the low end of the market. ABI Research expects cheaper smartphones to account for 46% of smartphone sales by 2018, up from 28% in 2012.\u201d &nbsp; If that happens, the authors assert: \u201cThe future of smartphones looks to contain fewer high-profile launches and $4 billion marketing budgets, and more of the brutal competition and infinitesimal profit margins that have come to epitomize the PC industry.\u201d &nbsp; While this is fascinating from a business and technology perspective, the coming war of attrition has real-world implications for businesses and consumers alike. As we\u2019ve discussed before, many people are abandoning desktop computers and, increasingly, laptops in favor of their smartphones and tablets. And businesses that are unable to adjust to this new reality will be left behind. &nbsp; Does your survey software have a mobile surveys feature? &nbsp; Sogolytics has been optimized for all mobile devices. Just design and launch your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[60,214],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>War of App-trition - Sogolytics<\/title>\n<meta name=\"description\" content=\"Sogolytics&#039;s online surveys are optimized for all kinds of mobile devices, be it phones or tablets. One can easily access our mobile surveys on the move.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/war-of-app-trition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"War of App-trition - Sogolytics\" \/>\n<meta property=\"og:description\" content=\"Sogolytics&#039;s online surveys are optimized for all kinds of mobile devices, be it phones or tablets. One can easily access our mobile surveys on the move.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/war-of-app-trition\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-01T11:27:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T11:02:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/ff-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/war-of-app-trition\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/war-of-app-trition\/\",\"name\":\"War of App-trition - Sogolytics\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2013-05-01T11:27:47+00:00\",\"dateModified\":\"2022-11-21T11:02:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/137ad89cc093b0bb889c68e4b1825fb1\"},\"description\":\"Sogolytics's online surveys are optimized for all kinds of mobile devices, be it phones or tablets. 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