{"id":1567,"date":"2013-06-27T12:18:44","date_gmt":"2013-06-27T12:18:44","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1567"},"modified":"2025-02-24T09:07:08","modified_gmt":"2025-02-24T14:07:08","slug":"more-bytes-bit-by-bit","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/more-bytes-bit-by-bit\/","title":{"rendered":"More Bytes, Bit by Bit | Sogolytics"},"content":{"rendered":"

I\u2019m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, \u201cBig Data, for Better or Worse: 90% of World’s Data Generated Over Last Two Years.\u201d And lest you think the article is just troll bait, it reads<\/a>: \u201cEach and every one of us is constantly producing and releasing data about ourselves. We do this either by moving around passively — our behavior being registered by cameras or card usage — or by logging onto our PCs and surfing the net.\u201d<\/p>\n

<\/div>\n

\"Big<\/a><\/p>\n

<\/div>\n

Nearly everything we do is now quantified.<\/p>\n

<\/div>\n

While the vast majority of this information is useless, everyone \u2014 from giant technology companies such as Google to law enforcement and news gathering organizations \u2014 is trying to find ways to determine what\u2019s useful and leverage it. But what\u2019s lost in the rush to use data as a predictive model of behavior is the idea that social media provides smart companies with an unparalleled opportunity to grow their own databases right now.<\/p>\n

Although Sogolytics\u2019s platform already provides you with the necessary tools to conduct surveys, analyze your data and disseminate the results, our innovative features such as social media integration<\/a>, coupled with a powerful and intuitive report module<\/a>, allow you to take full advantage of the nearly (as of 2014) tens of petabytes of data that Facebook collects every day<\/a>.<\/p>\n

As major news outlets, tech bloggers and futurists keep breathlessly reminding us, big data is here to stay. That\u2019s fine. But if you\u2019re going to thrive in today\u2019s digital age, you must implement an effective social media strategy that allows you to use data to build personal relationships with your clients and customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, \u201cBig Data, for Better or Worse: 90% of World’s Data Generated Over Last Two Years.\u201d And lest you think the article is just troll bait, it reads: \u201cEach and every one of us is constantly producing and releasing data about ourselves. We do this either by moving around passively — our behavior being registered by cameras or card usage — or by logging onto our PCs and surfing the net.\u201d Nearly everything we do is now quantified. While the vast majority of this information is useless, everyone \u2014 from giant technology companies such as Google to law enforcement and news gathering organizations \u2014 is trying to find ways to determine what\u2019s useful and leverage it. But what\u2019s lost in the rush to use data as a predictive model of behavior is the idea that social media provides smart companies with an unparalleled opportunity to grow their own databases right now. Although Sogolytics\u2019s platform already provides you with the necessary tools to conduct surveys, analyze your data and disseminate the results, our innovative features such as social media integration, coupled with a powerful and intuitive report module, allow you to take full advantage of the nearly (as of 2014) tens of petabytes of data that Facebook collects every day. As major news outlets, tech bloggers and futurists keep breathlessly reminding us, big data is here to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[60,320,242,260,221,67,319],"yoast_head":"\nMore Bytes, Bit by Bit | Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Sogolytics's social media integration feature, coupled with powerful and intuitive report module, allows you to analyze data and disseminate results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/more-bytes-bit-by-bit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Bytes, Bit by Bit | Sogolytics Blog\" 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