{"id":1823,"date":"2013-11-13T07:50:48","date_gmt":"2013-11-13T07:50:48","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1823"},"modified":"2019-09-20T05:41:06","modified_gmt":"2019-09-20T09:41:06","slug":"cross-tab","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/cross-tab\/","title":{"rendered":"How to Create a Cross Tab Report"},"content":{"rendered":"<p>A <b>Cross Tab Report<\/b> shows the relationship between two or more survey questions. It\u2019s often used to compare how different groups responded to your survey questions. Sogolytics\u2019s Cross Tab Report is available with all our <a href=\"https:\/\/www.sogolytics.com\/pricing\/\">online survey packages<\/a>.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Cross tabbing can uncover all kinds of insights about your survey participants. Here are some examples of questions it can answer:<\/p>\n<ul>\n<li><b>Employee satisfaction survey<\/b> \u2013 How do employees in different departments feel about the company?<\/li>\n<li><b>Customer satisfaction survey<\/b> \u2013 Is there a relationship between gender and whether customers prefer to buy online or in-store?<\/li>\n<li><b>Airline survey<\/b> \u2013 How satisfied are people with the quality of food for each airline?<\/li>\n<li><b>Market research survey<\/b> \u2013 Are men or women interested in my product?<\/li>\n<\/ul>\n<p><strong>Sample Scenario<\/strong><\/p>\n<p>Let\u2019s say you\u2019re a manager at a professional association, and you\u2019ve just conducted your annual membership survey. This year, you want to increase the number of female memberships across membership types.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>In your Cross Tab Report, you could compare gender with type of membership to find out the percentage of females in each membership type. Armed with this data, you know which type of membership to target first.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Looking at the report below, you can see that the percentage of females who have associate memberships is pretty low and might be a good place to target.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<div id=\"attachment_1830\" style=\"width: 790px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2013\/11\/Cross-Tab-Bar-Graph.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1830\" class=\"size-full wp-image-1830 \" title=\"Cross Tab Bar Graph\" src=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2013\/11\/Cross-Tab-Bar-Graph.png\" alt=\"Cross Tab Bar Graph\" width=\"640\" height=\"344\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2013\/11\/Cross-Tab-Bar-Graph.png 640w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2013\/11\/Cross-Tab-Bar-Graph-300x161.png 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2013\/11\/Cross-Tab-Bar-Graph-624x335.png 624w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><p id=\"caption-attachment-1830\" class=\"wp-caption-text\">Sogolytics\u2019s Cross Tab Report helps you see how various groups within your survey population answered certain questions. Armed with this data, you get a clearer picture and can make better decisions.<\/p><\/div>\n<p><strong>How to Run a Cross Tab Report in Sogolytics<\/strong><\/p>\n<ol>\n<li>Go to <b>Run a Report<\/b> and select your survey.<\/li>\n<li>Select <b>Cross Tab <\/b>under <b>Pivot Tables<\/b>.<\/li>\n<li>Select your first survey question (such as Male and Female in the example above).<\/li>\n<li>Select the second question (such as the type of association membership in the example above). Click <b>Next<\/b>.<\/li>\n<li>Select report properties. For example, if you only want to display percentages, uncheck <b>Display Count<\/b>. Click <b>Generate Report<\/b>.<\/li>\n<\/ol>\n<p>As you can see, the Cross Tab Report can help you uncover real trends in your survey data.<\/p>\n<p>What trends have you discovered from Cross Tab Reports?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Cross Tab Report shows the relationship between two or more survey questions. It\u2019s often used to compare how different groups responded to your survey questions. Sogolytics\u2019s Cross Tab Report is available with all our online survey packages. Cross tabbing can uncover all kinds of insights about your survey participants. Here are some examples of questions it can answer: Employee satisfaction survey \u2013 How do employees in different departments feel about the company? Customer satisfaction survey \u2013 Is there a relationship between gender and whether customers prefer to buy online or in-store? Airline survey \u2013 How satisfied are people with the quality of food for each airline? Market research survey \u2013 Are men or women interested in my product? Sample Scenario Let\u2019s say you\u2019re a manager at a professional association, and you\u2019ve just conducted your annual membership survey. This year, you want to increase the number of female memberships across membership types. In your Cross Tab Report, you could compare gender with type of membership to find out the percentage of females in each membership type. Armed with this data, you know which type of membership to target first. Looking at the report below, you can see that the percentage of females who have associate memberships is pretty low and might be a good place to target. How to Run a Cross Tab Report in Sogolytics Go to Run a Report and select your survey. Select Cross Tab under Pivot Tables. Select your first survey question (such as Male and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[264,23,273,128,60,221],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Cross Tab Report \u2013 Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"A Cross Tab Report can help you uncover trends from your survey data. It\u2019s very easy to run a Cross Tab Report in Sogolytics. Find out how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/cross-tab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run a Cross Tab Report \u2013 Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"A Cross Tab Report can help you uncover trends from your survey data. It\u2019s very easy to run a Cross Tab Report in Sogolytics. Find out how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/cross-tab\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-13T07:50:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-20T09:41:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/chalk-man.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/cross-tab\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/cross-tab\/\",\"name\":\"How to Run a Cross Tab Report \u2013 Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2013-11-13T07:50:48+00:00\",\"dateModified\":\"2019-09-20T09:41:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/137ad89cc093b0bb889c68e4b1825fb1\"},\"description\":\"A Cross Tab Report can help you uncover trends from your survey data. 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