{"id":1840,"date":"2013-12-14T12:29:32","date_gmt":"2013-12-14T17:29:32","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=1840"},"modified":"2025-02-24T07:26:43","modified_gmt":"2025-02-24T12:26:43","slug":"myths-about-customer-surveys","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/myths-about-customer-surveys\/","title":{"rendered":"Five Myths about Customer Surveys Debunked"},"content":{"rendered":"

Still not sure about doing a customer survey? Small business owner, it\u2019s time to take the mental bungee jump past the customer survey myths that are holding you back. Keeping up with customers is enormously valuable and supports smart decision-making. Here are five common myths about customer surveys, debunked for good.<\/p>\n

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1. Customer surveys are only for big businesses with thousands of customers.\u00a0<\/strong><\/p>\n

Not true. Once-small companies became big by learning about their customers\u2019 preferences and\u00a0taking action to fulfill the \"Bungeejump2\"<\/a>needs. One of the best tools for engaging customers is through a well-designed customer survey. When you invite customers to take your survey, they already know you care even before they fill it out. You\u2019ll be on your way to the recommendations and referrals that will help you thrive.<\/p>\n

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2.\u00a0I talk to my customers, so I don\u2019t need an online survey.\u00a0<\/strong><\/p>\n

What about your customers who aren\u2019t so chatty? They may have valuable ideas about your products and services, so reach out to them with a customer survey and get their feedback.<\/p>\n

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3. I\u2019d like to do a customer survey, but I don\u2019t have time. It\u2019s too hard; it takes weeks to design a survey with only 10 questions.<\/strong><\/p>\n

Weeks for a survey with 10 questions? Now we\u2019re talking mega-myth. Our customers will tell you that it\u2019s more like a couple of hours. Use one of Sogolytics\u2019s professional survey templates<\/a> and customize it with your own logo, fonts and colors. Or, use our Survey Design Services<\/a>. Don\u2019t flinch; our Survey Design Services are low-priced for small business. Give us your questions and we\u2019ll prepare your survey. We think of it as survey take-out.<\/p>\n

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4. Even if I did a survey, I won\u2019t be able to understand the results. You practically need to be a statistician for that stuff.<\/strong><\/p>\n

Remember those pie charts in high school? You can understand those results, right? With Sogolytics\u2019s superior reporting tools, results and analysis are all but done for you. Your survey results come back to you organized, actionable, and presentation ready.<\/p>\n

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5. Even if you say your customer survey is anonymous, nobody believes it is.<\/strong><\/p>\n

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If your survey tool requires you to funnel through additional URL\u2019s in order to retain anonymity, then it is not guaranteed<\/i>. Your participants suspect as much, which results in a low response rate or useless answers. What you need is a Guaranteed Anonymity<\/b> feature. Guaranteed Anonymity blocks identifying participant data and the ability to track identifying data.<\/p>\n

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To learn more about Sogolytics survey templates for small business, go to https:\/\/www.sogolytics.com\/survey-templates\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Still not sure about doing a customer survey? Small business owner, it\u2019s time to take the mental bungee jump past the customer survey myths that are holding you back. Keeping up with customers is enormously valuable and supports smart decision-making. Here are five common myths about customer surveys, debunked for good. 1. Customer surveys are only for big businesses with thousands of customers.\u00a0 Not true. Once-small companies became big by learning about their customers\u2019 preferences and\u00a0taking action to fulfill the needs. One of the best tools for engaging customers is through a well-designed customer survey. When you invite customers to take your survey, they already know you care even before they fill it out. You\u2019ll be on your way to the recommendations and referrals that will help you thrive. 2.\u00a0I talk to my customers, so I don\u2019t need an online survey.\u00a0 What about your customers who aren\u2019t so chatty? They may have valuable ideas about your products and services, so reach out to them with a customer survey and get their feedback. 3. I\u2019d like to do a customer survey, but I don\u2019t have time. It\u2019s too hard; it takes weeks to design a survey with only 10 questions. Weeks for a survey with 10 questions? Now we\u2019re talking mega-myth. Our customers will tell you that it\u2019s more like a couple of hours. Use one of Sogolytics\u2019s professional survey templates and customize it with your own logo, fonts and colors. Or, use our Survey Design Services. Don\u2019t flinch; our Survey […]<\/p>\n","protected":false},"author":1,"featured_media":5048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[258,60,112,260,68],"yoast_head":"\nMyths about Customer Surveys Debunked - Sogolytics Software Blog<\/title>\n<meta name=\"description\" content=\"Small biz and nonprofit orgs can benefit from online survey tools like Sogolytics, once they move past the excuses that hold them back.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/myths-about-customer-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myths about Customer Surveys Debunked - Sogolytics Software Blog\" \/>\n<meta property=\"og:description\" content=\"Small biz and nonprofit orgs can benefit from online survey tools like Sogolytics, once they move past the excuses that hold them back.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/myths-about-customer-surveys\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-14T17:29:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-24T12:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/chalk-man.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/myths-about-customer-surveys\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/myths-about-customer-surveys\/\",\"name\":\"Myths about Customer Surveys Debunked - 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