{"id":2027,"date":"2014-03-18T16:14:44","date_gmt":"2014-03-18T20:14:44","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=2027"},"modified":"2024-08-23T08:59:46","modified_gmt":"2024-08-23T12:59:46","slug":"sogosurvey-responds-to-forbes-article-what-about-the-software","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/sogosurvey-responds-to-forbes-article-what-about-the-software\/","title":{"rendered":"Sogolytics Responds to Forbes Article, \u201cWhat About the Software?\u201d"},"content":{"rendered":"

We read an interesting article on Forbes.com titled Retailers: Your Surveys are Making Customers Suffer<\/b><\/a> by Lydia Dishman, a Forbes contributor who covers fashion, retail and e-commerce. Although the article astutely covers the pitfalls of customer surveys, one prominent pitfall is overlooked: the widespread use of primitive online surveys that frustrate customers rather than engage them.We have observed many business owners and customers alike experiencing survey fatigue and frustration. We then discover that the software they have been using is unchanged from a decade ago<\/i>, dogging the entire survey process.<\/p>\n

<\/div>\n
\"Business<\/a>

Business owners can now look at every survey as a conversation and opportunity to build customer loyalty.<\/p><\/div>\n

Our own recent customer survey (February, 2014) revealed that a solid 68% of Sogolytics\u2019s new and satisfied customers come to us from other online survey tools<\/a> with the majority switching over from Survey Monkey (50%).<\/p>\n

<\/div>\n

From Dishman\u2019s article: \u201cGone are long surveys full of silly and redundant questions. The new era is all about focus instead of fatigue.\u201d<\/i><\/p>\n

<\/div>\n

We agree. Though there will always be room for market research, customer surveys should be about individuals — listening and responding to each and every customer using smart features that are built right into the survey software<\/i>. And that\u2019s where technology makes a huge difference.<\/p>\n

<\/div>\n

These\u00a0<\/span>survey features<\/a> include:<\/span><\/p>\n